Job Summary:
Director, Marketing Communications leads the development and delivery of comprehensive content strategies and marketing communications to increase internal and external customer engagement using scalable processes and integrated operations across all lines of business.
Essential Functions:
- Direct a team of content and marketing professionals to execute communication strategy and implement tactical plans in support of company and department goals
- Serve as a strategic business partner to collaborate with markets, products, business development, enterprise project management and other functional teams to ensure marketing communication deliverables are met
- Lead compelling strategies to build brand awareness for short-term and long-term marketing objectives
- Institute best practices, proactively scale programs and implement mechanisms to drive content maturity for business growth and expansion
- Align technology with business expectation and need to deliver exceptional member and provider experience across brands, products and services through impeccable execution
- Establish procedures and success metrics for key marketing performance indicators with reporting and analysis
- Evaluate and measure operational performance, communication development and content prioritization to support and maximize return on investment
- Ensure continuous analysis of competitive environment and industry trends
- Champion team culture of continuous improvement in efficiency and operational excellence
- Hire, coach, develop staff and provide leadership including performance management
- Manage vendor relationships and oversee routine business reviews
- Forecast, develop and manage annual budget
- Perform any other job-related duties as requested
Education and Experience:
- Bachelor’s degree in business and/or related discipline is required
- Masters’ Degree preferred
- A minimum of seven (7) years of experience designing and implementing successful marketing campaigns and/or proven track record of executing communication strategies
- Three (3) years of management experience is required
Competencies, Knowledge and Skills:
- Strong interpersonal skills and high level of professionalism
- Ability to maintain confidentiality and act in the company’s best interest
- Customer focused with excellent verbal and written skills
- Excellent creative problem-solving with a high degree of confidence in decision-making
- Ability to work independently and within a team environment
- Strategic planning and project management skills
- Excellent organizational skills with the ability to work under pressure to meet tight deadlines
- Advanced knowledge of Medicaid, Medicare and Marketplace regulatory and accreditation requirements
- Solid knowledge with digital marketing practices
- Intermediate to advanced proficiency level with Microsoft office products
Licensure and Certification:
- Content, Digital or Marketing Management certification preferred
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
Compensation Range:
$110,800.00 - $193,800.00
CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
Salary
Organization Level Competencies
This job description is not all inclusive. CareSource reserves the right to amend this job description at any time. CareSource is an Equal Opportunity Employer. We are dedicated to fostering an inclusive environment that welcomes and supports individuals of all backgrounds.
