What does a successful Director, Industry Marketing, Service do at Fiserv?
As the Director of Industry Marketing, Service, you will be responsible for developing and executing strategic initiatives that drive revenue growth and enhance customer satisfaction with both large and small merchants. You will work with a team of professionals, collaborating with cross-functional departments to deliver tailored solutions that meet the unique needs of Service clients. Your role will be pivotal in positioning Fiserv as a thought leader in the service space, ensuring that our marketing efforts generate impactful results.
What you will do:
- Conduct in-depth market research and analysis to identify trends, customer needs, and competitive dynamics within the targeted industries.
- Lead product marketing efforts, including product positioning, messaging, go-to-market strategies, and lifecycle management.
- Execution of targeted marketing campaigns tailored to the unique needs of the service industry, focusing on driving customer acquisition and retention.
- Develop industry-specific content, engagement programs, and events to showcase our expertise and innovative solutions.
- Deliver key performance indicators (KPIs) for industry marketing, analyzing data to optimize strategies and report on outcomes to leadership.
- Communicate with leadership and key stakeholders on industry marketing performance, challenges, and opportunities for growth.
- Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve maximum ROI on marketing investments.
What you will need to have:
- 9+ years of marketing experience in business-to-business (B2B) sectors.
- 9+ years of experience with digital marketing, content marketing, and traditional marketing methods.
- 5+ years’ experience managing a team of direct reports.
- Bachelor’s degree or an equivalent combination of education, work, and/or military experience
What would be great to have:
- Master’s degree
- 5+ years of experience within the financial services or Fintech industry
Important info about this role:
- We’re better together. This role is fully on-site.
- Ability to travel up to 25% of the time and work weekends/evenings, as necessary
Perks at Work:
- We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
- Maintain a healthy work-life balance with paid holidays, generous time off policies, including Unlimited Recharge & Refuel for qualifying associates, and free counseling through our EAP.
- Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
- Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
- Prioritize your health with a variety of medical, dental, vision, life, and disability insurance options and a range of well-being resources through our Fuel Your Life program.
- Advance your career with training, development, certification, and internal mobility opportunities.
- Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.
#LI-CR1 #LI-Onsite
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