This role is based remotely but if you live within a 50-mile radius of [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.
The Role
The Staff Data Scientist is an internal expert in methodology and leads audience activation modeling efforts, translating complex customer data into actionable marketing strategies and personalized customer experiences through machine learning modeling. This individual possesses deep technical expertise in statistics and machine learning, with a strong focus on their application in marketing targeting.
This individual will collaborate closely with stakeholders from GM’s vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, conduct objective performance evaluations, and optimize audience activation to drive sales. You will be responsible for developing advanced marketing models, extracting valuable insights, and creating scalable solutions that identify high-return investment opportunities at the channel and tactic levels. Our team is focused on delivering forward-thinking, consumer-centric, and prescriptive solutions that enable GM to remain proactive and agile as we transition to electric vehicles (EVs).
What You’ll Do
