Marketing Channel Specialist

How will your role impact First Command?

As a Marketing Channel Specialist overseeing Internal Communications systems and Web Platforms, you will play a crucial role in the management and optimization of our internal communication network of channels and tools, including SharePoint (Intranet), and external web platforms, include Google Business Profiles and external advisor web pages. You will work closely with cross-functional teams to ensure the smooth operation, integration, and maintenance of these platforms, facilitating better collaboration, visibility, and engagement. This role is an exciting opportunity to enhance the efficiency, functionality, and user experience of these platforms, ensuring they align with the company's overall goals and objectives.

What will you be doing?

• Serve as the single point of contact for Internal Communications ecosystem, including SharePoint (Intranet), Google My Business, and external advisors web pages, taking ownership of all aspects of the platforms, including communication, training, and development.
• Manage day-to-day operations, ensuring the systems are fully functional, optimized, and user-friendly for all internal and external users.
• Collaborate with teams across the organization to gather requirements, provide recommendations, and implement strategic changes or improvements to meet business needs.
• Oversee and execute the technical design, integration, and maintenance of the platforms, including updates, customizations, and troubleshooting.
• Write and maintain user documentation and standard operating procedures for system usage and best practices.
• Provide help desk support, troubleshooting technical issues, and ensuring all systems are running smoothly for internal and external stakeholders.
• Design, develop, and implement reporting dashboards, analytics, and metrics to monitor platform usage and user engagement, providing insights for data-driven decision-making.
• Regularly test and quality-check the systems to ensure accuracy, functionality, and a positive user experience.
• Coordinate with internal IT teams and external vendors to integrate SharePoint, Google My Business, and advisor web pages with other business systems, ensuring seamless communication and collaboration.
• Regularly review platform performance, user feedback, and emerging trends to optimize the user experience and recommend improvements to stakeholders.
• Stay up-to-date with platform updates, industry best practices, and new technologies to ensure the systems are cutting-edge and continue to meet the company's evolving needs.
• Assist in training users and developing training materials to ensure all employees and teams are fully capable of utilizing the systems effectively.

What skills/qualifications do you need? 

Education

•  Bachelor’s Degree in Information Technology, Business, Marketing, or related field, or equivalent experience required

Work Experience

• Minimum of four (4) years of experience managing intranet platforms, web pages, and/or business applications.
• Experience with SharePoint, Google My Business, and web content management platforms preferred.
• Demonstrated ability to manage projects, delivering on-time and on-budget.
• Problem-solver with strong analytical skills, with proven ability to uncover data-driven insights.\
• Strong knowledge of SEO and web page optimization for key results within search platforms like Google, Bing, & Yahoo.
• Effective cross-functional team builder and collaborator.
• Ability to efficiently and effectively self-direct and prioritize work.
• Strong communication and interpersonal skills.
• Highly organized and detail-oriented

Required Knowledge, Skills, and Abilities

• Strong understanding of SharePoint configuration, management, and integration with other systems and platforms.
• Proficiency in managing and optimizing Google My Business listings for improved visibility and engagement.
• Experience in web content management systems (CMS) and familiarity with web design best practices.\
• Ability to design and develop reports, dashboards, and metrics to track platform performance and user engagement.
• Strong problem-solving skills, with the ability to troubleshoot technical issues quickly and efficiently.
• Excellent written and verbal communication skills, with the ability to communicate complex information clearly to both technical and non-technical audiences.
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines effectively.
• Proficiency in creating user documentation and training materials to support system users.
• Familiarity with change management processes and the ability to adapt systems and processes to evolving business needs.
• Knowledge of SEO best practices and the ability to optimize external web pages for search engine visibility.
• Experience in providing help desk support and resolving user issues in a timely manner.
• Familiarity with web analytics tools to assess performance and make data-driven recommendations.

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