About this role:Reporting to the head of Brand Activation, this position will cultivate engagement strategies that increase brand advocacy across the enterprise. This individual contributor will leverage various touchpoints to drive adoption of our enterprise brand strategy and identity, ensuring brand cohesion and increased brand value. Additionally, this position will be tasked with reimagining the enterprise brand steward program, including driving automation and AI technologies to gain efficiencies and drive effectiveness. This position can sit in
Charlotte, NC;
New York, NY or
San Francisco, CA and offers a hybrid work schedule. The Wells Fargo job profile is
Senior Lead Marketing Consultant.
In this role, you will:- Develop strategies and processes to drive brand adoption and advocacy at all levels and audiences
- Reimagine and redesign the brand steward program by incorporating automation as well as AI technology to streamline management processes, gaining efficiencies and effectiveness
- Collaborate with the head of Brand Strategy and the head of Brand Design & Experience to scale our brand strategy and visual identity systems across the enterprise to ensure adoption
- Monitor and analyze the effectiveness of brand stewardship and enablement initiatives, making data-driven recommendations for continuous improvement
- Stay up-to-date with the latest brand management, automation, and AI technology tends/best practices
Why Join Us: Joining our brand team means being part of a forward-thinking company dedicated to enhancing our digital presence and improving customer engagement. Our team is committed to fostering a culture of innovation and excellence, and we are looking for a talented individual to join us in this exciting journey. You will have the opportunity to work with a visionary team that values human-centricity, brand expertise, innovation, and unity. Together, we will create a cohesive and innovative brand experience that resonates deeply with our customers and prospects.
Required Qualifications:- 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:- Experience developing internal engagement strategies that increase brand advocacy
- Experience designing brand advocacy strategies that drive change
- Experience managing the brand stewardship program for a company in the financial services sector
- Experience leveraging different governance methodologies for large, matrixed brand systems
- Experience building strong relationships and collaborating across large organizations
- Experience presenting information in a manner that persuades, and influences decision makers
Office Locations & Pay Ranges:- 401 South Tryon Street - Charlotte, NC ($111,100 - $197,500)
- 150 East 42nd Street - New York, NY ($133,300 - $237,100)
- 333 Market Street - San Francisco, CA ($133,300 - $237,100)
Pay RangeReflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$111,100.00 - $237,100.00
Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:31 Mar 2025
* Job posting may come down early due to volume of applicants. We Value DiversityAt Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol PolicyWells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
