About Us
CPC is the global leader in fluid connection technologies. Throughout our nearly 50-year history, we’ve succeeded by focusing on customer needs, engineering innovative solutions, and creating a positive, high-performance work environment. Our collaborative, talented team is fully dedicated to helping our customers achieve their goals. CPC’s technical expertise and commitment to quality makes effective, optimized fluid management possible across a wide range of applications. Today, CPC serves biopharmaceutical, thermal management (liquid cooling of electronics), medical, industrial, and chemical handling markets. Our breadth and depth of knowledge in low-pressure connectors empowers us to recommend the right solution even in the most demanding fluid management requirements.
CPC, A Dover Company, is headquartered in Minneapolis/St. Paul, Minnesota. We have over 700 employees globally across 14 countries.
Your Role
Are you ready to make an impact? As a Senior Marketing Manager, you will play a pivotal role in shaping our organization’s success. You will work closely with our dedicated teams to develop effective solutions that align with CPC’s strategic goals. This is more than just a job; it’s an opportunity to grow, learn, and thrive in a supportive environment.
Responsibilities:
- Apply expertise in current and emerging online and interactive advertising and promotional opportunities for business units, new product initiatives and corporate brand awareness.
- Define, manage and execute online marketing strategies, including email campaign management and search engine marketing.
- Partner with other departments and vendors to design and implement website enhancements to improve the customer experience. Collaborate with business units and sales to refine strategies most effective for individual segments. Measure, analyze and identify opportunities for optimizing email and search marketing results.
- Define appropriate marketing measures including web site traffic, on-line lead generation and UI analysis, and brand awareness.
- Manage corporate public relations program and work with Business Units to develop strategic PR materials to increase brand awareness and maintain position of expertise within targeted industries. This may include writing, interviewing and editing.
- Drive the creation of web, print, email, newsletter and sales tool content within business units.
- Leverage resources, coordinate translation, and develop regional and market specific strategies.
- Test and refine Google campaigns.
- Manage corporate brand including trademark and copyright protection.
- Manage outside support agencies and contractors as needed to support business goals.
- Adhere to all safety regulations.
- Demonstrate support of core values.
- Perform other job duties as assigned to meet business needs.
- Performs other job duties as assigned to meet business needs.
Qualifications:
Basic Requirements:
- Bachelor’s degree in marketing or business or commensurate experience. MBA preferred.
- 15+ years of business-to-business manufacturing experience with multiple sales channels
Preferred Skills:
- Experience with language translation preferred.
- Experience leading video production projects (promotional and instructional) for web use preferred.
Our Culture
At CPC, we believe that our people are our greatest asset. We foster a culture of respect, collaboration, and high ethical standards, where everyone is empowered to share ideas and grow together.
Growth & Development
We’re dedicated to your professional journey. Our team provides mentorship and resources to help you develop your skills and advance your career. Whether you’re new to the industry or a seasoned professional, we welcome your unique perspective.
Work/Life Balance
We understand the importance of balancing person and professional commitments. CPC operates on a Monday-Friday schedule, with opportunities for 1st and 2nd shift in production and warehouse roles. In addition, we offer generous paid time off, including company-paid holidays and volunteer time, to help you recharge and give back to your community.
Benefits & Compensation
At CPC, we offer a comprehensive benefits package, including but not limited to:
- Health & Welfare Benefits: Medical, Dental, Vision, HSA, FSA, Life Insurance, company-paid Long-Term & Short-Term Disability, Paid Parental Leave, and wellness offerings including onsite gym.
- Retirement Plan: Generous company match, Profit-Sharing, Automatic Enrollment & Contributions
- Salary: $120,000-$145,000
- This range is the pay scale for this role in Minnesota. Individual compensation is based on skills, experience, and qualifications related to this position.
- Bonus Eligibility: Yes
- Travel: Up to 5%; Domestic and international.
Join Us
If you’re ready to be part of an innovative team that values connection and collaboration, we want to hear from you!
We are an equal-opportunity employer, and all qualified applicants will receive consideration for employment. We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work. All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
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