Job Description:
Global Marketing Technology Senior Specialist
Collaborate with Innovative 3Mers Around the World
Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.
This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.
The Impact You’ll Make in this Role
The person hired for the position of Global Marketing Technology Senior Specialist will be responsible for driving the strategic integration and optimization of Marketing Automation Platforms (MAP) and Customer Relationship Management (CRM) systems to support revenue growth. This role primarily focuses on bottom-of-funnel activities, including lead management, improving pipeline visibility, and strengthening sales engagement. At the same time, success in this role requires a full-funnel perspective, ensuring lead management seamlessly connects with mid-funnel nurture efforts and top-of-funnel demand generation to create a cohesive marketing-to-sales experience.
This individual will serve as a crucial link between various functions across the organization – Marketing, Commercial Excellence, IT, Operations, Legal & Compliance – to ensure technology solutions align with business needs and customer expectations, as well as partner with activation teams to drive adoption and maximize impact through effective use.
As a Global Marketing Technology Senior Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
- Develop and execute marketing technology roadmaps by partnering with global, area, and division marketing stakeholders to meet internal and customer-driven requirements.
- Lead projects that integrate marketing technologies to deliver scalable, secure, and modern solutions that can evolve with customer expectations.
- Optimize MAP and CRM systems to improve lead management, routing, and sales engagement.
- Enhance pipeline visibility by ensuring marketing data flows seamlessly into dashboards, enabling insights and analytics teams to build reports and train sales and marketing on performance tracking and actionability.
- Refine lead scoring and routing to ensure high-quality, sales-ready leads reach the right teams efficiently.
- Support lead progression through top-of-funnel (TOFU) engagement capabilities, such as social media marketing, webinars, trade shows, and paid media, and mid-funnel (MOFU) strategies, such as nurture campaigns to engage known contacts.
- Align MarTech initiatives with business objectives, IT priorities, and compliance requirements.
- Drive change management and adoption through training, proactive communication, and governance.
- Serve as a MarTech thought leader, driving the organization forward by challenging conventions, evaluating emerging technologies, and making smarter vendor decisions to position technology as a strategic asset for growth.
Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:
- Bachelor’s degree or higher (completed and verified prior to start).
- Six (6) years of experience managing marketing technology in a private, public, government or military environment.
- Expertise in Marketing Automation Platforms (MAP) and CRM systems, with hands-on experience in deployment, integration, and optimization.
- Knowledge of global data privacy, compliance regulations, and platform governance related to marketing technology.
- Proven ability to work in a global environment, effectively collaborating across time zones, cultures, and functions while demonstrating strong interpersonal skills and comfort with ambiguity.
Additional qualifications that could help you succeed even further in this role include:
- Bachelor’s degree or higher (completed and verified prior to start).
- Nine (9) years of experience managing marketing technology in a private, public, government or military environment.
- Proven ability to work in a global environment, effectively collaborating across time zones, cultures, and functions while demonstrating strong interpersonal skills and comfort with ambiguity.
Work location:
- Hybrid Eligible (Job Duties allow for some remote work but require travel to Maplewood, MN at least 1 day per week)
Travel: May include up to 10% domestic/international
Relocation Assistance: May be authorized
Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).
Supporting Your Well-being
3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.
Chat with Max
For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers.
Applicable to US Applicants Only:The expected compensation range for this position is $119,076 - $145,537, which includes base pay plus variable incentive pay, if eligible. This range represents a good faith estimate for this position. The specific compensation offered to a candidate may vary based on factors including, but not limited to, the candidate’s relevant knowledge, training, skills, work location, and/or experience. In addition, this position may be eligible for a range of benefits (e.g., Medical, Dental & Vision, Health Savings Accounts, Health Care & Dependent Care Flexible Spending Accounts, Disability Benefits, Life Insurance, Voluntary Benefits, Paid Absences and Retirement Benefits, etc.). Additional information is available at: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/.Good Faith Posting Date Range 03/21/2025 To 04/20/2025 Or until filledAll US-based 3M full time employees will need to sign an employee agreement as a condition of employment with 3M. This agreement lays out key terms on using 3M Confidential Information and Trade Secrets. It also has provisions discussing conflicts of interest and how inventions are assigned. Employees that are Job Grade 7 or equivalent and above may also have obligations to not compete against 3M or solicit its employees or customers, both during their employment, and for a period after they leave 3M.Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M.Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/3M is an equal opportunity employer. 3M will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, pregnancy, gender identity, national origin, age, disability, or veteran status.
Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.
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