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Product Manager, Demand Gen & Customer Acquisition

Wayne, Pennsylvania; Englewood, Colorado; Philadelphia, Pennsylvania

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Overview

Our product management team helps in developing and launching solutions that meet and exceed customer needs. They collaborate with cross-functional teams to steer products from inception to market, ensuring they align with our business goals and customer expectations.

Success Profile

What makes a successful Product Manager, Demand Gen & Customer Acquisition at Comcast? Check out these top traits and explore role-specific skills in the job description below.

  • Leadership
  • Flexible
  • Problem Solving
  • Communicator
  • Proactive
  • Strategic

Benefits

We’re proud to offer comprehensive benefits to help support you physically, financially and emotionally through the big milestones and in your everyday life.

  • Paid Time off

    We know how important it can be to spend time away from work to relax, recover from illness, or take time to care for others needs.

  • Physical Wellbeing

    We offer a range of benefits and support programs to ensure that you and your loved ones get the care you need.

  • Financial Wellbeing

    These benefits give you personalized support designed entirely around your unique needs today and for the future.

  • Emotional Wellbeing

    No matter how you’re feeling or what you’re dealing with, there are benefits to help when you need it, in the way that works for you.

  • Life Events + Family Support

    Benefits that support you no matter where you are in life’s journey.

Responsibilities

Product Manager, Demand Gen & Customer Acquisition

Location Wayne, Pennsylvania, Englewood, Colorado, Philadelphia, Pennsylvania Req ID R408585 Job Type Full Time
Category Business Development Date posted 03/24/2025
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Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Advertising Sales Division Comcast Cable, helps local, regional, and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. We have an opportunity for a Product Manager to join a team focused on creating and executing a product roadmap for the deployment and growth of our CRM platform. This role will be responsible for collaborating with business stakeholders and software engineers to document and refine system features using an agile development methodology. The ideal candidate will be collaborative, can communicate business value, and is able to translate the business requirements to the engineering team.

Job Description

Core Responsibilities

· Collaborate with business stakeholders to gather, vet, and document business requirements to achieve business needs.

· Analyze business system enhancement requests for business value and associated priority for inclusion on product roadmap.

· Manage assigned system feature enhancements throughout the agile development process, including planning, writing, and refining business requirements, testing, and business release.

· Participate in strategic programs that require technical solutions and are driven by the project management organization.

· Lead testers during user acceptance testing including prepare and communicate testing plan, coordinate resources, prep testers, monitor defect tracking and resolution, and manage milestones in the time established for UAT.

· Assist the project management organization with status updates and risk assessments.

· Concisely communicates trends, opportunities, and risks, develop and defend POV for product features/benefits.

· Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).

· Consistent exercise of independent judgment and discretion in matters of significance.

· Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime, as necessary.

· Other duties and responsibilities as assigned.

Requirements:

· Five plus years’ experience in product management for development lifecycle of systems.

· Experience with agile development methodology.

· Proficient in writing and presenting business needs and business value that is tailored to the audience, concise, and easily understandable.

· Knowledge of Salesforce as a CRM system or other industry leading CRM tools and terminology

· Effective project management skills to successfully deliver assignments on time.

· Strong critical thinking skills.

· Knowledge of Aha or other Product Management software is a plus but not required.

Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.

Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.


Skills:

Customer Experience (CX); Market Research; Strategic Planning; Financial Performance; Planning Ability


Salary:

Pay Range: This job can be performed in Colorado with a Pay Range of $110,972.83 - $166,459.25

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.


The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

7-10 Years

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Hear from our people

“What is what was a notable day? And I think the days that I get to come into the office and we get to collaborate and write on the whiteboard and sort of like crack those hard problems to solve.”

Theresa Customer Onboarding and Product Management

Culture

At Comcast you can have work/life balance in an inclusive environment where you can be your authentic self.

Comcast provides many opportunities to build skills and grow in your career and a top-notch benefits, time off and perks package.

We are committed to delivering reliable, effortless experiences to our customers no matter how they choose to interact with us.

You will build personal relationships on a growing team that while making Xfinity a best-in-class, most-loved brand.

More About Comcast

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