Principal Marketing Advisor
- remote type
- Flex
- locations
- USA, CA, Pleasanton
- USA, CA, San Francisco
- time type
- Full Time
- posted on
- Posted 22 Days Ago
- job requisition id
- JR-0095476
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.
About the Team
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.About the Role
We are seeking an experienced, highly motivated, and highly skilled Advisory and Analytics Expert to join the Marketing Advisory team. In this role, you will partner with the Field Marketing team to empower them to make data-driven business decisions, diving deep into data to discover key business trends and surface meaningful insights, and advising stakeholders with actionable recommendations to solve key challenges. This role involves analyzing and synthesizing metrics, trends, and data to identify and communicate strategic opportunities. You will collaborate with various supporting functions, leveraging and discovering valuable insights into Marketing effectiveness, to guide the team in maximizing conversion, pipeline impact, and overall business performance.
You will be responsible for understanding and representing the unique needs of your stakeholders, and leveraging your extensive expertise to drive strategic alignment and achieve business goals.
Responsibilities:
Data Synthesis & Business Recommendations: Synthesize complex data analyses into actionable business recommendations, driving data-based decisions and improvements
Advisory Analytics Portfolio: Guide and advise on efforts to build, enhance, and consolidate our Global Portfolio of Analytics to provide insights for the Advisory team
Investigations: Conduct ad-hoc data analysis to quickly answer critical business questions, anticipate future trends, and support strategic initiatives
Strategic Marketing Guidance: Provide expert guidance to the team, offering insights and perspective on data trends to optimize Marketing strategies and address performance challenges
Proactive Insights: Perform discovery analyses to answer business questions and support strategic initiatives
Advisory Roadmap: Work with the various global advisors on common challenges and construct a roadmap to tackle cross functionally with our partners in Analytics, Optimization, and BI.
About You
Basic Qualifications
12+ years of experience in Strategy and Analytics roles
Proven expertise in marketing principles, practices, and strategies.
Deep understanding of Marketing and Sales principles, practices, and strategies in B2B Enterprise SaaS
Strong analytical, problem-solving, communication, and presentation skills
Strong familiarity with Salesforce, Marketo, Snowflake, AWS, or similar systems
Proven proficiency in data visualization tools (Tableau and/or Sigma) and SQL
Other Qualifications
Hands-on experience with Salesforce reporting and data extraction
Come join us and make a difference!
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
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Are you interested in contract opportunities at Workday?
Please visit the Contractor Positions at Workday page
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
About Workday
At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE™) and creating a brighter workday for all is the cornerstone of all we do. Join us!
Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world's largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.
Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.
Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.
We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.
You may view the Workday's Pay Transparency Policy, and Know Your Rights Notice, by clicking on their corresponding links.
Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at accommodations@workday.com.
At Workday, we value our candidates’ privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.