Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
The Regional Marketing team is responsible for the generation of pipeline in Germany through the execution of demand generation activities across outbound and inbound campaigns and events. The team works closely with the local field sales, pre-sales, partner & alliances and value management teams by communicating plans and aligning campaigns to business objectives.
About the Role
We are looking for a Senior Marketing Manager based in Munich or Berlin to support our growth strategy in Germany. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the local Sales Teams, our Pre-Sales organisation, the Partner & Alliances Team, Value Management as well as Global and EMEA Marketing functions.
You will join our local team and work closely with EMEA-wide and global marketing colleagues across a number of functions such as corporate communication & PR, Digital and Social marketing, and Product Marketing. You will be based in our Munich or Berlin office and report to the Director of Marketing, Germany.
How you’ll make impact
As a Senior Marketing Manager, you will design, execute and deliver high performing demand generation marketing campaigns to a variety of target audiences, which drive the pipeline for our Sales organisation. The Senior Marketing Manager oversees regional marketing campaigns for the German organisation ensuring they are effective and carried out according to the company’s goals.
You will:
Work closely with the local Sales Teams, be their first point of contact and align marketing campaigns to business and Sales team priorities
Plan, design, execute and analyse Demand Marketing campaigns across all inbound and outbound channels
Arrange and execute digital and in-person events
Identify and develop new marketing opportunities based on customer, partner and sales feedback
Ensure all marketing campaigns are delivered on time and within budget
Project-manage all campaigns from beginning to end, ensuring they meet the target objectives
Review localisation of content and marketing assets
Report on campaign ROI and provide recommendations to key stakeholders
About You
Basic Qualifications
Bachelor’s degree and a minimum of 8 years of relevant B2B Marketing experience within a High-Tech company
Solid understanding of development and execution of integrated campaigns
Excellent verbal, written, visual/presentation skills in English and German
Passionate about crafting elevating events experiences
Other Qualifications
Track record of managing multiple marketing programs simultaneously
Enthusiasm for challenges and strong work ethic with a ‘can do’ attitude
Objectivity & openness to others' views while continuously building a positive team spirit
Ability to deliver on time while achieving or exceeding business goals
Experience in building, launching and reporting on campaigns using Salesforce and Tableau
Experience in vertical marketing would be beneficial
Experience using Workfront to manage projects is a plus
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
