This role is categorized as HYBRID . This means the successful candidate is expected to report to GM - Cadillac Tower three times per week, at minimum. This job may be eligible for relocation benefits.
As Heavy Duty (HD) Pickup Product Marketing Manager you will serve as the voice of Chevrolet as you work closely with partners across functions to deliver game-changing products from concept to production. You will be the voice of the customer, driving innovative customer-focused features and solutions into the vehicle plan. Using a collaborative approach, you will bridge the gap between market research, marketing divisions, and global product development. In performing this role, this individual will support the brand’s objectives of reaching brand health metrics, volume, and revenue goals while collaborating with the program team in achieving profitability targets. You will be part of an empowered, high-performing, energetic, and results-oriented team. Utilizing strong analytical skills as well as the ability to distill customer feedback into meaningful insights, you will be responsible for target customer development, trim level strategy, packaging, and vehicle option forecasting.
Responsibilities
- Lead brand product execution in various product, marketing, design, and engineering forums
- Develop product content, packaging and pricing plans and assess the strength of vehicle vs key competitors
- Work cross-functionally with brand marketing and engineering to define customer focused features while partnering with Product Research to make critical business decisions
- Execute consistent brand standards including DNA, performance, trim levels, content, and nomenclature/badging.
- Actively participate in Brand Product Marketing forums, Program Execution Teams (PET), Market Pricing Reviews (MPR), Marketing CORE team meetings, complexity management, research clinics, media events, and launch teams
- Take a leadership role in pricing and marketing gate reviews and support Global Vehicle Development Process (GVDP) product gate reviews.
- Support vehicle launch by ensuring product correct information in all marketing/media/merchandising materials including vehicle order guides, catalogs, websites, price labels, product training, etc.
- Support vehicle prep, vehicle buyoffs, and provide product expertise for media and marketing events
- Author and execute change requests and maintain product program content sheets to reflect marketing intent
- Develop packaging sheets and vehicle content and price system market offers to produce program content sheet