Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Comcast Advertising’s Global Marketing & Insights team is looking for a seasoned people leader who has a minimum of 15 years' experience in a high-performing environment to lead an incredible data-driven team focused on Performance Optimization, Martech, Demand Generation and Product Marketing. The role requires a deep understanding of customer lifecycle marketing and multi-channel campaign execution, particularly in the areas of paid search, email, display, social media, marketing automation, and AI. This role will also drive product messaging and positioning strategy, influence the product roadmap, and set the broader context for our efforts on “what we should build, for who and why.”
Job Description
Responsibilities
Define our demand generation strategy, product marketing strategy & go-to market plan, and drive market leadership through compelling positioning and strong cross-functional execution.
Manage internal teams and external vendors, ensuring campaign efficiency and performance against KPIs, using advanced analytics to extract actionable insights for campaign optimization.
Conduct market, customer, and competitive research to identify opportunities for growth.
Establish key success metrics to measure and optimize marketing impact on business priorities, including client adoption, retention, and revenue contribution.
In partnership with our media agency, develop and execute comprehensive B2B media strategies.
Stay up to date on emerging media, adtech and trends.
Foster collaboration, innovation, and operational excellence.
Provide leadership for all product messaging and positioning, product launch management, GTM strategy, sales enablement, and customer insights to help drive customer acquisition, retention, and expansion.
Champion Product Growth -- Partner with Product Commercialization to identify, prioritize, and advocate for new and enhanced product opportunities based on market trends, customer insights, and performance data.
Enable Sales & Customer Success -- Deliver best-in-class enablement materials, including product guides, competitive insights, case studies, and training resources to support adoption and engagement.
Qualifications
Must demonstrate extensive knowledge of the full B2B media and marketing landscape.
B.A./B.S. degree in marketing or related field
Strong analytical ability, accuracy, and attention to detail.
The ability to prioritize workload and manage multiple projects.
The ability to craft data-driven presentations are essential, as is experience in budget management and a background in marketing to B2B buyers.
Challenges the status quo to identify areas for improvement, efficiency, and effectiveness.
A team player with a “mentor” mentality.
Knowledgeable in Marketo and Salesforce.
Strong technical depth and ability to learn quickly, balanced with sharp business sense.
People-focused leader with proven ability to develop people and link performance to overall business objectives.
Excellent collaboration and organization skills, excelling at both high-level thinking and execution as well as influencing and inspiring others to achieve a common goal.
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Executive Leadership; Salesforce (Software); Business-To-Business (B2B) Marketing; Marketo; People-Focused Approach
Salary:
Primary Location Pay Range: $293,311.58 - $439,967.37
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
