Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center – Warren, MI three times per week, at minimum or other frequency dictated by the business.
Relocation:
This is job not eligible for relocation. Any relocation costs would be the responsibility of the selected candidate.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.
The Role:
The marketing team works to build a lasting impression among consumers and improve product sales and market share through improved brand loyalty and brand perception. They may assist with the development and implementation of the marketing strategy and plan.
What You’ll Do (Responsibilities):
- Contribute to the strategic vision and plan for individual nameplates and own the media planning process with a focus on lower-funnel, in-market activity
- Direct work with our Media AORs and with our media operations process
- Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
- Work effectively with the Brand, Product, and Performance Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
- Effectively manage the allotted budget and drive appropriate investments and mix for
- Integrate media ideas across the Marketing/Sales/Field/CX/Experiential/Branded Entertainment Teams, along with Creative AOR to facilitate the coordinated tiered National, Zone, LMA approach to all media channels
- Meet with media partners and evaluate offerings for brand fit
- Work with GM Research and Performance Marketing in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
- Develop and foster a strong relationship with MediaOne central experts including Audience, Ad Tech, and channel leads
- Strategize and manage Test & Learn media initiatives
- Present and inform leadership across sales and marketing of media plans
- Work with internal stakeholders to identify and implement new media strategies
- Monitor and analyze key performance metrics; optimize campaign activities
Skills:
- Forward looking mindset: the ability to spot trends and understand where the industry and opportunity will be in the future
- Think strategically and navigate effectively though complex situations
- Analytical data experience
- Ability to deliver results in an ambiguous environment
- Strong communication skills and the ability to influence
- Excellent research and presentations skills
- Takes initiative, is proactive, and composed under pressure
