Compensation Range:
Annual Salary: $70,092.00 - $94,622.00
Position Summary
With limited supervision, support a variety of projects regarding internal and external marketing campaigns and student recruitment and engagement initiatives for the National University System (NUS). A key player in supporting brand reputation and awareness marketing efforts and leading planned and ad-hoc—functional manager providing marketing and administrative support to the Associate Director of Marketing.
Essential Functions:
- Manages day-to-day projects from inception to completion, including planning, resource coordination, meetings, and documentation.
- Develops, communicates, and maintains project schedules, budgets, and specifications.
- Partners with the Associate Director of Marketing to optimize referral program initiatives, media relations, link building, community and partnership engagement, and internal communications—collaborating cross-functionally with key stakeholders as needed.
- Proactively conducts audience research to develop relevant outreach strategies and engagement approaches.
- Provides regular updates on project status and strategic recommendations to clients and team members; escalates issues through appropriate channels as needed.
- Manages data input to ensure accurate campaign tracking through the lead management and CRM systems and utilizes analytical tools to generate performance reports by source, location, and other key metrics.
- Supports cross-functional initiatives in collaboration with internal teams (Marketing Automation, Brand and Product Marketing, Paid Media, Creative, Enrollment) and external partners (Office of Communications, Workforce Education Solutions, Student Experience, Finance, Accounting) as well as third-party vendors (e.g., Student Store).
- Delivers strategic solutions and recommendations based on industry trends, audience insights, and competitive analysis.
- Develops and maintains reporting tools and dashboards to provide actionable insights, evaluate program performance, and guide future initiatives.
- Contributes to annual planning, budgeting, and monthly reforecasting for referral and review programs.
- Performs other duties as assigned.
Supervisory Responsibilities: N/A
Requirements:
Education & Experience:
- Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, required.
- Four (4) years relevant experience in marketing, project management, data management or analytics; or equivalent combination of education and experience required.
- Experience within the higher education industry, a plus, but not required; or equivalent combination of education and experience.
- All skills, abilities and education will be considered for minimum qualifications.
Competencies/Technical/Functional Skills:
- Demonstrated ability to actively contribute as a team member, working collaboratively toward shared organizational goals.
- Proactively seeks opportunities to influence outcomes, build effective relationships, and align with peers, functional teams, and external partners to achieve business objectives.
- Accepts personal accountability, addresses individual limitations with initiative, and promotes a culture of honesty and respect toward others, the organization, and oneself.
- Generate new insights by questioning conventional methods, encouraging innovative thinking, and designing or implementing forward-thinking programs and processes. Recognizes and applies imaginative or creative solutions to drive successful outcomes.
- Solid understanding of marketing principles and practices, including creative writing, email and social media campaigns, and a foundational grasp of multi-channel media strategy. Knowledge of digital agency structures and workflows, including creative and development processes.
- Basic knowledge of project management and related tools such as Basecamp, Trello, or Teamwork is a plus. Highly organized with strong time management and prioritization capabilities.
- The ability to track and analyze campaign outcomes using marketing tools such as Eloqua and Google Analytics is desirable.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) with the ability to learn and adapt to new systems and technologies as needed to deliver results.
- Strong interpersonal and communication skills, with the ability to effectively engage and collaborate with a wide range of individuals across diverse communities. Skilled in both verbal and written communication.
- Ability to work independently while fostering a collaborative, cooperative spirit within teams of varying sizes and backgrounds. Capable of managing multiple deadlines in a fast-paced, dynamic environment with shifting priorities.
Location: Remote, USA
Travel: up to 10% travel
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Candidate receiving offers will be offered a salary/pay rate commensurate with experience that vary based on a candidate’s qualifications, skills, and competencies. Absent exceptional circumstances, candidates will be offered a salary within this range for this position. The minimum salary will be offered based on the minimum exemption threshold based on state of residency. Base pay is one component of National University’s total rewards package, as we are dedicated to supporting the needs of the “whole you” with our holistic approach to employee benefits by offering comprehensive well-being benefits for you and your family. For full details about our benefit plan offerings, please visit benefits.nu.edu. For Part-time benefits, please click here.
National University is committed to maintaining a high-quality workforce representative of the populations we serve. National University employs more than 4,500 faculty and staff and serves over 45,000 students. We are united in our mission to meet the global education demands of the 21st Century and are dedicated to creating a supportive academic and work environment that allows students, faculty and staff to develop their interests and talents while experiencing a sense of community. With programs available both online and at our many campus locations, National University is a leader in creating innovative solutions to education and meeting the needs of our student population, including adult learners and working professionals.
National University (NU) is proud to be an equal opportunity employer and does not discriminate against any employee or applicant per applicable federal, state and local laws. At NU, a mix of highly talented, innovative and creative people come together to make the impact of a lifetime for each of our student learners. All qualified applicants will receive equal consideration for employment, education, and admission at National University.
