What does a successful Content Strategist do at Fiserv?
As a Content Strategist (Strategy, Operations and Insights), you will support enterprise and merchant content initiatives that enhance our brand and position in the market, educate clients and consumers, and drive business results for Fiserv. As part of a center of excellence (COE) for content strategy, this role works collaboratively with marketing partners in merchant solutions businesses and other COEs supporting communications, creative, digital, events and insights.
You’re passionate about content that is iconic, compelling, and delivers meaningful impact. You apply analytical rigor to ensure our content strategy is aligned to audience and business objectives before creative is developed. You are collaborative, partnering with stakeholders across functions to achieve shared goals.
What you will do:
- Manage integrated content calendars for thought leadership platforms, including blogs, podcasts, and events.
- Work closely with the content development team to ensure content creation aligns with strategic goals.
- Provide briefs, guidelines, and insights to the content development and merchant solutions team for merchant and enterprise-level campaigns.
- Maintain editorial guidelines, processes, and documentation to ensure consistency across all content outputs.
- Coordinate with centers of excellence to ensure content is optimized for distribution across owned channels.
- Regularly review and update content strategies based on performance data and market trends.
- Manage content lifecycle processes, conduct content audits, and ensure alignment to audience and business objectives.
What you will need to have:
- 4+ years of content strategy, marketing or editorial experience
- Editing and content writing/copywriting skills across various content formats (blogs, emails, case studies, landing pages, videos, etc.)
- Familiarity with marketing and content management systems (CMS) like Adobe Experience Manager, Jasper AI, Marketo, and Sprout Social
- Bachelors Degree in Communications, English, Business or related field or an equivalent combination of education, work, and/or military experience
What will be great to have:
- Understanding of payments and financial services
- Proficiency in using project management tools like Workfront and Microsoft Office to track content projects
- Proficiency in managing content calendars, prioritizing initiatives, and meeting deadlines in a fast-paced environment
- Ability to analyze campaign and content performance metrics, including SEO, traffic, engagement, conversions, and reporting on KPIs
Important info about this role:
- This role is on-site Monday through Friday. Fiserv considers in-person collaboration to be an essential part of this role as in-person office experiences help you with your overall onboarding experience and leads to stronger productivity.
- Ability to travel up to 10% of the time and work weekends/evenings, as necessary.
- In order to be considered, you must be legally authorized to work in the U.S. without need for sponsorship now or in the future.
- This is a full-time, direct-hire position, and no contract options for unsolicited agency submissions will be considered.
Perks at Work:
- We’re #FiservProud of our commitment to your overall well-being with a growing offering of physical, mental, emotional, and financial benefits from day one.
- Maintain a healthy work-life balance with paid holidays, generous time-off policies, including Recharge & Refuel time for qualifying associates, and free counseling through our EAP.
- Plan for your future with competitive salaries, the Fiserv 401(k) Savings Plan, and our Employee Stock Purchase Plan.
- Recognize and be recognized by colleagues with our Living Proof program where you can exchange points for a variety of rewards.
- Prioritize your health with a variety of medical, dental, vision, life and disability insurance options and a range of well-being resources through our Fuel Your Life program.
- Advance your career with training, development, certification, and internal mobility opportunities.
- Join Employee Resource Groups that promote our diverse and inclusive culture where associates can share perspectives, exchange ideas, and elevate careers.
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