Senior Video Solutions Lead - LinkedIn Marketing Solutions

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in London, United Kingdom. 

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn’s Marketing Solutions (LMS) enables marketers to connect with the largest community of influential professionals. We are always bringing to market new ways to reach engaged decision makers to help our customers capture buyers’ attention. LinkedIn is becoming a video first experience which brings opportunities for marketers to use video to connect with decision-makers with the impact of sight, sound and motion. LinkedIn has a portfolio of video ad solutions including on platform in-feed and off platform video. As we scale the reach and impact of our video offering, we’re seeking an experienced Video Solutions Lead to develop and sell all our video offerings to LinkedIn’s advertising customers.

Core Responsibilities

• Help shape our go to market strategy & sales approach for LinkedIn’s video offering
• Engage agency and client video buyers independently and in collaboration with our sales teams – to bring our value proposition to the market, unlock new budgets and growth opportunities
• Establish & develop new relationships to expand LinkedIn’s video buyer and budget footprint
• Collaborate and attend meetings with our field sales team and appropriate cross functional partners to ensure a coordinated approach for client specific needs
• Work with Product Marketing team on building and refining go to market materials and assets (eg narratives, case studies, competitive selling positions)
• Serve as a ‘voice of video buyer and advertiser’ for our Product Marketing, Product, Engineering and Business Development teams
• Collaborate with GTM Enablement team to develop and scale video sales playbooks to support sales team upskilling
• Partner with Business & GTM Operations functions to support opportunity sizing, revenue goals and forecasting, pipeline management
  
  
  

Qualifications

Basic Qualifications:

• 15+ years experience in the advertising industry
• 7+ years experience in social, CTV or programmatic video advertising
• Ability to work across a complex and multi-layered client organization as well as global internal teams with a key focus on selling video solutions to a combination of video investment teams, social teams or programmatic buyers
• Technical acumen (eg adtech, martech knowledge)
  
  
  

Preferred qualifications:

• Experience bringing new video products to market
• Proven ability to create data driven go to market strategies that drive revenue
• Experience negotiating video partnerships with agencies and clients
• Expert understanding of the streaming video marketplace
• Deep understanding of advertiser and agency marketing organizations
• Experience working with B2B advertisers
• Strong critical thinking skills and judgement
• Excellent communication and presentation skills
• Ability to work and collaborate effectively across functions
• Strong problem solving skills, comfortable working through ambiguity
• Bachelor’s degree or equivalent
  
  
  

Suggested Skills:

• Video Solution based selling
• Social Media
• Programmatic
• Sales Enablement
• Video Media Buying
  
  
  

Additional Information

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