Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Michigan Warren Tech Center three times per week, at minimum or other frequency dictated by the business. This job may be eligible for relocation benefits.
The Role
As part of GM’s Collision team, the Industry Relations Lead will serve as the subject matter expert (SME) at the intersection of GM and the broader Collision Industry. This position carries significant analytical responsibilities, including evaluating business processes, interpreting data trends, and supporting strategic initiatives. This role plays a pivotal part in advancing GM’s position within the repair ecosystem by delivering actionable insights, informing strategy, and identifying opportunities that connect GM’s objectives with real-time industry dynamics. The Industry Relations Lead will complement other strategic roles focused on dealer engagement and network compliance by owning the GM ↔ Collision Industry connection and bridging insights, trends, and innovation across the ecosystem.
What You'll Do (Responsibilities)
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Build and manage relationships with key market players including insurance carriers, OE partners, CCC, Mitchell, and PartsTrader.
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Analyze industry data and trends to develop market-driven programs aligned with GM’s strategic goals.
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Develop and maintain dashboards and reports using Power BI and Excel to communicate insights to CCA and collision leadership.
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Serve as GM’s industry-facing liaison and represent GM at forums, working groups, and industry events.
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Conduct competitive benchmarking and track emerging technologies relevant to collision repair.
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Support CRN program development and policyholder repair trend monitoring.
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Drive collaboration across internal teams to align industry insights with operational and strategic goals.
