About Rate Companies:
Rate is one of the nation’s top retail mortgage lenders, delivering a seamless, tech-driven experience that helps customers reach their homeownership and financial goals. Founded in 2000 and based in Chicago, Rate is licensed in all 50 states and D.C. and has helped over 2 million homeowners with a wide range of loan products, competitive rates and personalized service. With 5,000+ employees across 300+ offices and 12+ subsidiaries, Rate’s Loan Officers rank among the best in the country. From purchases and refinances to tapping into equity, Rate makes financing faster, simpler and less stressful. Our technology — including Same Day Mortgage, the Rate App, FlashClose ℠, MyAccount and the Language Access Program — has earned recognition from HousingWire , Scotsman Guide, NerdWallet, the Chicago Tribune and Crain’s Chicago Business. Learn more at rate.com.
Pay Range: $60 to 100k
Job Overview:
The Sr. Search and Affiliate Lead Specialist will work with the team to develop the strategy for paid digital programs including search engine marketing platforms, third-party lead aggregators, and affiliate website partners. This position will work with numerous stakeholders across the business to achieve financial goals.
Responsibilities:
Define and execute the direct-to-consumer marketing strategy to allocate, invest, and optimize the performance media plan including SEM, third-party and affiliate marketing channels.
Create third-party and affiliate marketing strategy.
Growth partner relationships to increase volume and revenue.
Own lead analytics to develop profitability metrics based on funnel progress.
Partner with other groups to build product strategies that will be executed on ownership platforms.
Oversee and lead campaign management and reporting.
Professional Experience/Qualifications:
4+ years’ experience in acquisition marketing and performance/growth marketing with direct knowledge of SEM/paid search, display, retargeting, paid social, affiliate, social and funnel optimization for a well-respected and high-growth company.
Successful track record of growing marketing investment on a measurable basis at scale
Demonstrated ability to work and influence decision makers in a fast-paced, matrixed organization, with stakeholders across multiple time zones
Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
Willingness to be deep in the details while also being able to create and communicate higher level strategy
Experience managing large paid media budgets
Guaranteed Rate is an Equal Opportunity Employer that welcomes and encourages all applicants to apply regardless of age, race, sex, religion, color, national origin, disability, veteran status, sexual orientation, gender identity and/or expression, marital or parental status, ancestry, citizenship status, pregnancy or other reason protected by law.
The company offers a comprehensive benefits program to eligible employees, including eligibility to participate in a company-sponsored 401(k); vacation benefits; eligibility for medical, dental, vision, and prescription drug benefits; flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts); life insurance and death benefits; critical care insurance; personal accidental insurance; commuter benefits; pet insurance; certain time off and leave of absence benefits; well-being benefits (e.g., employee assistance program); and other supplemental benefits (e.g. legal planning assistance; identity theft protection; pet insurance; wellness resources).
Applications are being accepted on an ongoing basis, until position is filled.
