Reporting to Intuit’s VP, Brand Marketing, the Director, Social Media & Influencer will be a catalyst for change, leading all aspects of Intuit's social media presence and strategy. The role includes:
Intuit Social Media & Influencer Strategy: Lead the development and implementation of a robust, data-driven social media strategy meticulously aligned with Intuit's overarching business goals and brand objectives. This includes:
- Defining and executing Intuit's platform brand architecture across social media to create cohesive and seamless customer experiences, moving towards a branded house approach.
- Developing content strategy and execution across various platforms, ensuring brand consistency and compliance, with a strong emphasis on short-form video, live streams, Q&As, quizzes, and polls to maximize engagement.
- Overseeing the creation, curation, and distribution of engaging and trustworthy content, translating complex financial products into relatable narratives directly impacting user adoption and retention, especially critical in the financial services sector.
- Cultivating and amplifying authentic User-Generated Content (UGC) and influencer programs, including working with micro- and nano-influencers to build credibility and relatability through genuine human experiences.
Data-Driven Social Media Optimization: Leverage data, AI, and first-party insights to refine marketing strategies and drive measurable business impact. Includes:
- Monitoring social media metrics, conducting in-depth analysis of performance data, and preparing comprehensive reports, translating insights into actionable adjustments to strategies for improved engagement, reach, and Return on Investment (ROI).
- Utilizing Intuit’s advanced analytics and AI technologies, including proprietary Generative AI Operating System (GenOS) and SMB MediaLabs’ first-party data, for content optimization, advanced targeting, personalization, and predictive marketing.
- Contributing social data back into AI systems to foster continuous feedback loops for AI-driven optimization.
Cross-Functional Collaboration & Brand Stewardship: Collaborate extensively with key internal departments to ensure cohesive messaging and brand integrity. Includes:
- Partnering with internal teams such as marketing, PR, product, creative, HR, and sales to ensure cohesive messaging and alignment with broader business objectives and the Intuit employer brand.
- Actively monitoring and listening to online conversations about the brand, managing online reputation, and developing effective crisis management and response strategies for social media-related issues, adhering to strict compliance guidelines in the financial services sector.
- Ensuring brand consistency and compliance across all digital channels, deeply understanding Intuit's friendly, honest, optimistic, and conversational brand voice.
Strategic Vision & Innovation: Continuously monitor evolving social media trends, emerging platforms, and best practices to keep Intuit’s social media strategies current and effective. Includes:
- Staying abreast of and strategically integrating emerging trends such as employee-generated content, video podcasts, social commerce, and private communities into Intuit’s social media strategy.
- Demonstrating versatility with various social media channels and their unique audience behaviors, including LinkedIn for thought leadership, Facebook/Instagram for community engagement, Twitter/X for real-time updates, and TikTok for trend-driven content.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is: Bay Area California $262,500.00 - 355,500.00New York $262,500.00 - 355,000.00This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
