Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business.
The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, CA, Sunnyvale, CA or New York City.
LinkedIn was built to help professionals achieve more in their careers, and every day, millions of people use our products to make connections, discover opportunities, and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business with significant growth potential. We help organizations engage valuable professional audiences, drive influence in a trusted B2B environment, and advance performance against their business pipeline.
We’re looking for a Product Marketing Manager to lead go-to-market strategy and customer research for LinkedIn’s Boosting portfolio. This role will also support cross-functional efforts to create a cohesive customer journey for small businesses using both our paid advertising and organic marketing products. In this role, you will focus on understanding and communicating the needs of small business leaders and marketer audiences to inform product prioritization, strategic positioning, and marketing execution. The ideal candidate excels at uncovering customer pain points and needs through research, influencing stakeholders, and creating compelling messaging and narratives for small businesses.
Are you ready to join a world-class marketing team that is fun and helps professionals worldwide? Join us in changing the way the world works.
Responsibilities:
- Develop a deep understanding of small business marketers and Boosting users through qualitative and quantitative research to inform product and GTM strategy.
- Craft GTM strategies including business goals, target audiences, positioning, messaging, and cross-channel activation.
- Partner with market and user-experience research to conduct customer research and share insights across the organization.
- Collaborate with product, sales, business development, and marketing teams to ensure consistent messaging and promote product best practices across programs, enablement, partnerships, and launches.
- Monitor trends in advertising and small business marketing to anticipate evolving customer needs.
- Work with Product teams on copy testing to drive acquisition and growth for Boosting products.
Qualifications
Basic Qualifications:
- 5+ years of product marketing or small business digital advertising experience
- BA or BS degree or equivalent work experience
Preferred Qualifications:
- Experience in digital advertising
- Experience leading small business marketing programs
- Proven ability to conduct and apply quantitative and qualitative research
- Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
- Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
- Experience executing GTM plans for new products, including messaging, narratives, sales enablement, and growth marketing tactics
- Experience in growth marketing, particularly email, advertising, or product copy testing a plus
Suggested Skills:
- Customer research and insights synthesis
- Go-to-market strategy development and execution
- Positioning, messaging, and narrative development
- Cross-functional stakeholder collaboration and management
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $100,000-$156,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
