At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Campaign Strategy & Management: Develop, execute, and manage our National and Retail paid media campaigns, across various digital channels and platforms in partnership with brand teams, agency partners and retail media networks.
- Lead Generation: Work within campaign team to analyze performance, define user journeys and qualify leads for lead gen campaigns.
- Collaboration: Work closely with content creators, brand teams, customer account teams, and other marketing team members to create cohesive campaigns.
- Budgeting: Recommend annual media spend and budget allocations aligning to key business objectives. Maintain budget tracking for planned versus actual spend.
- Media Brief Development: Create the annual and campaign specific media briefs to guide agency partners to develop media strategies.
- Digital Platforms: Lead ongoing website improvements and optimizations for each brand across various CMS platforms in collaboration with agencies and global support teams.
- Performance Analysis & Optimization: Continuously monitor media campaign and digital platform performance, analyze data using platforms like Google Analytics, Adobe Analytics, SEMrush, Scintilla, Profitero, Walmart Connect, Criteo, Wayvia/PriceSpider, PowerBI and other tools full insights and make data-driven adjustments to improve results.
- Drive Continuous Improvements: Plan and execute A/B testing for ad copy, landing pages, and other campaign components to identify what performs best. Utilize best practices and historical performance to refine campaign strategies.
- Reporting & Analytics: Generate detailed reports on campaign performance, providing insights and recommendations to stakeholders. Maintain and update internal media performance dashboards via PowerBI as well as global business dashboards.
- Trend Awareness: Stay up-to-date with the latest trends and best practices in digital marketing and paid media.
