About this role:Wells Fargo is seeking a Customer Relationship Management (CRM) Director within Consumer Small Business Banking Branch Channel Management organization.
As a CRM Digital Product Management Director in the Consumer CRM organization, you will lead the strategic vision, development, and execution of CRM capabilities that power customer growth and deepen engagement across our Branch Banking and Affluent segments. This role is pivotal in shaping the future of how we serve our customers and empower our bankers through intelligent, data-driven solutions. You will be responsible for defining and delivering a forward-looking CRM product roadmap that aligns with enterprise priorities and enhances the banker and customer experience through automation, AI, and streamlined workflows. Your leadership will drive innovation, foster cross-functional collaboration, and ensure that CRM capabilities are scalable, secure, and aligned with regulatory expectations. This is a high-impact leadership role that requires a blend of strategic thinking, product management expertise, and a passion for customer-centric design. You will work closely with senior leaders, technology partners, and front-line teams to deliver transformational change and measurable business outcomes.
Learn more about the career areas and business divisions at wellsfargojobs.com.
In this role, you will:- Drive strategic development and execution of core Customer Relationship Management (CRM) products across Branch Banking and Affluent segments, delivering long-term value through product innovation, process optimization, and cross-functional collaboration. Champion risk management strategies that elevate CRM operational excellence and efficiency.
- Lead high-performing product teams to design and implement integrated solutions that enhance effectiveness, minimize risk exposure, and streamline operations. Promote a culture of continuous improvement and best-in-class practices.
- Shape enterprise-wide transformation by crafting and evolving policies and procedures that redefine organizational perspective, culture, quality standards, stakeholder relationships, and operational capabilities.
- Influence senior leadership and cross-functional partners to secure resources, align priorities, resolve challenges, and ensure strategic cohesion with Wells Fargo's business objectives and policy frameworks.
- Oversee strategic resource planning, including talent allocation, financial forecasting, and vendor management, to support scalable growth and sustainable delivery.
- Cultivate a forward-looking talent strategy, mentoring and empowering teams to meet evolving business needs and drive long-term success.
Required Qualifications:- 8+ years of digital product management or leadership experience, or equivalent experience demonstrated through one or a combination of the following: work experience, training, military experience, education
- 4+ years of management or leadership experience
Desired Qualifications:- 8+ years of experience implementing long-term strategies impacting large financial companies.
- Experience with CRM platforms (Salesforce, MS Dynamics, Adobe, and other Marketing solutions).
- Experience driving transformational change
- Experience leading teams in risk assessment activities and resolution processes
- Experience partnering, influencing, and driving change through senior leaders
- Experience engaging partners to execute a roadmap that delivers value
- Ability to set and communicate a compelling future direction for the team or organization
- Ability to articulate vision, goals, and expectations to diverse stakeholders
Job Expectations:- This position offers a hybrid work schedule
- Ability to travel up to 20% of time
- This position is not eligible for Visa sponsorship
- Required location(s) listed below
Posting Locations: - Charlotte NC
- San Francisco CA
- Chandler AZ
- Columbus OH
- Irving TX
Pay RangeReflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$185,000.00 - $300,000.00
Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting End Date:1 Oct 2025
* Job posting may come down early due to volume of applicants. We Value Equal OpportunityWells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol PolicyWells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
