The Marketing Manager is embedded within agile marketing cross-functional teams focused on delivering personalized, omni-channel experiences for Pro segments such as property managers, contractors, and maintenance professionals
Essential Functions:
· Translate business goals into actionable marketing briefs and campaign strategies
· Align marketing efforts with sales, merchandising teams to ensure cohesive execution
· Develop and optimize omni-channel journeys across email, app, POS, digital, and paid media
· Leverage customer data and analytics to personalize messaging and improve conversion
· Identify growth opportunities within known and unknown customer segments
· Lead the team with recommendations, forward thinking and innovation strategic thought
· Partner with brand marketing, media, IT, finance, and Pro Services to deliver end-to-end customer experiences
· Facilitate rapid test-learn-scale cycles to refine messaging and creative assets
· Monitor KPIs including engagement, sales lift, and margin impact
· Use advanced analytics to identify trends, gaps, and opportunities for continuous improvement
· Report campaign performance and insights to senior leadership
Minimum Qualifications:
·Bachelor’s degree in Marketing, Business, Communications, or related field or equivalent experience
·2–4 years of experience in marketing or a related role.
·Basic knowledge of marketing principles and campaign execution.
·Proficiency in Microsoft Office Suite; familiarity with marketing tools (CRM, email platforms, social media management tools).
·Strong written and verbal communication skills.
·Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
·Analytical mindset with attention to detail.
Preferred Qualifications:
·Experience marketing to professional audiences (e.g., contractors, facilities managers)
·Familiarity with Lowe’s brand, Pro customer segments, and omni-channel retail
·Background in loyalty marketing, CRM, or personalization strategies
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
