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Job Summary
We are seeking a deeply experienced and visionary Vice President, Executive Creative Director to lead our creative team at Xfinity's full funnel in-house advertising agency, Xfinity Creative. Reporting to the VP, Managing Director, this senior leadership role will drive the creative vision and execution for one of America’s largest entertainment and telecommunications brands, ensuring our creative work exceeds industry standards while driving measurable business results. The successful candidate will be responsible for inspiring creative excellence across all brand touchpoints, delivering breakthrough creative campaigns that connect with millions of customers across entertainment, sports, connectivity, and technology.
Job Description
The Right Candidate Will Be:
A charismatic storyteller and student of the industry who is naturally curious and passionate about sports, entertainment, technology, and consumer culture.
A deeply collaborative and vocal leader, advocating for the brand’s vision, their team, and helping reinforce that a creatively led organization can deepen the audiences’ connection with the brand, and propel the business forward.
A high character individual who displays high emotional intelligence while navigating a complex organization with sound judgment.
Core Responsibilities:
Creative Leadership & Industry Experience
Develop and execute innovative creative strategies across all Xfinity core products and services, including internet, TV, mobile, and streaming.
Lead creative development from concept through execution across TV, OOH, digital, retail, email, social, experiential, and emerging media platforms.
Champion creative excellence that balances brand building with conversion and performance marketing objectives.
Exceptional presentation skills and experience presenting to C-level executives, senior leadership and key stakeholders with compelling strategic rationale.
Partner with external creative agencies, helping to push and shape their ideas equally as much as our own in-house agency team.
Become a bridge between external agency partners and our internal Marcom partners, ensuring seamless creative alignment, with the ability to translate feedback and anticipate needs on an ongoing basis.
Leverage deep understanding of entertainment and media landscape to consistently create culturally relevant campaigns across all audiences.
Stay ahead of emerging trends in advertising, technology, and consumer behavior.
Drive innovation in creative formats, particularly in streaming, mobile, and connected TV environments.
Maintain strong relationships with external creative partners, production companies, PR partners and tier-A creative talent.
Brand Stewardship & Cross-Functional Partnership
Collaborate with leaders on the brand marketing team, finding new ways to weave the brand into culture, and fuel conversations both on and off our platform.
Ensure all creative work strengthens the Xfinity brand while supporting individual product objectives.
Maintain consistency across the brand portfolio while allowing for distinct product differentiation.
Collaborate with brand and creative strategy teams to evolve brand positioning and creative territories, as needed.
Team Management
Foster a collaborative culture that attracts top-tier creative talent.
Build, mentor, and inspire a world-class creative team – including art directors, copywriters, and designers – while helping identify modern creative roles such as creative technologists, prompt engineers and social/experiential first creative teams.
Establish creative processes and workflows that ensure quality, efficiency, and scalability, while leveraging AI tools and technologies to expedite ideation.
Partner with strategy, account management, and production teams to deliver integrated campaigns.
Competencies and Personal Attributes:
Exceptional strategic thinking, with the ability to translate business objectives into compelling creative solutions.
Experience with performance marketing and data-driven creative optimization.
Deep knowledge of production processes across video, digital, social, experiential, and emerging media.
Collaborative leadership style with proven ability to inspire cross-functional teams.
Entrepreneurial mindset with comfort in fast-paced, evolving environment.
Strong business acumen with understanding of marketing ROI and KPIs.
Required Qualifications:
Experience & Background
15+ years of creative leadership experience in advertising agencies or in-house creative departments.
Minimum 5 years at Executive Creative Director level or equivalent.
Proven award-winning track record, preferably in entertainment, media, telecommunications, or technology sectors.
Experience managing multimillion-dollar campaigns/productions and large creative teams (25+ people).
Portfolio demonstrating award-winning creative work recognized by Cannes Lions, One Show, D&AD, Effies, or similar prestigious industry awards.
History of creating breakthrough campaigns that achieved both creative acclaim and business results.
Recognition as a creative thought leader through speaking engagements, industry publications, or jury participation.
Preferred Qualifications
Prior experience in a global creative leadership role.
Experience with streaming services, connected TV, or digital entertainment platforms.
Background in both brand and performance marketing.
Familiarity with marketing technology stack and creative automation tools.
Established network within entertainment and advertising industries.
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users, and advocates of our game-changing technology, products, and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors, and our communities.
Disclaimer:
Comcast is an EOE/Veterans/Disabled/LGBTQ+ employer.
The above information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Production Processes; Creative Strategies; Performance Marketing; Creative Marketing; Strategic Thinking; People Management
Salary:
Primary Location Pay Range: $257,290.86 - $385,936.29
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
15 Years +
