About this Position What you´ll do
- Drive and execute market and customer activation strategies for Life Sciences segment globally, including Medical and Liquid Filtration
- Develop global messaging, create and activate content around market trends, technology solutions, product launches and sustainability
- Utilize established and innovative communication channels to engage with various customer audiences, incl. digital, social media, f2f events
- Collaborate closely with market strategy, commercial and application engineering teams globally
- Engage in account-based marketing for selected global key accounts with central and commercial functions
- Work with advertising agencies and other service providers to develop and implement communication campaigns
- Analyze the success of marketing activities based on KPIs such as increased engagement, sales, market share, or brand awareness
- Responsible for managing the marketing budget and ensuring that resources are effectively utilized
