About this Position We’re seeking a proactive, commercially focused team player and passionate Media Manager to lead the development and execution of our media strategy across Australia and New Zealand. At Henkel, we’re building high-performing teams grounded in trust, accountability, and results. In this role, you’ll be empowered to act as an entrepreneur, own outcomes, and champion collaboration across internal teams, agencies, and regional partners. You’ll drive integrated, consumer-centric campaigns that elevate brand equity and fuel growth, while working closely with shopper and brand marketing teams to deliver impactful, cross-channel media solutions. This is a unique opportunity to shape the future of our iconic global and local brands in a dynamic, purpose-driven environment.
What you´ll do
- Oversee end-to-end media planning and buying across all channels (TV, digital, social, OOH), ensuring alignment with brand and commercial objectives.
- Manage media agency relationships and collaborate with key external partners (e.g. Google, Meta, TikTok) to drive impactful and cost-efficient campaigns.
- Champion test-and-learn opportunities and continuously optimise media performance through Henkel’s Experimentation@Scale process.
- Manage media platforms (HMC & Henkel Open) and deliver performance reports, competitive analysis, post-buy reviews, and ad hoc insights for stakeholders.
- Ensure robust tracking of media KPIs such as reach, engagement, conversion, and sales uplift, supporting data-driven decisions.
- Coordinate full marketing budget tracking and monthly forecasts, including PO creation, invoice management, and spend reconciliation.
- Work closely with internal teams (Brand, Shopper, Finance) and global/regional counterparts to ensure integrated campaign execution.
- Provide clear, data-backed insights and recommendations to guide senior stakeholders and support strategic media decisions.
