Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Summary:
The Copywriter is a relentless and strategic creative who delivers collaborative, conceptual storytelling across a wide range of mediums and adapts messaging to suit any audience. The ideal candidate demonstrates a strong understanding of the creative agency model and the full creative process, from ideation through execution. They bring omnichannel marketing experience and a proven track record of delivering best-in-class creative solutions.
The Copywriter works closely with creative, strategy, marketing and partner engagement teams, contributing original ideas, supporting execution and occasionally leading initiatives.
What You Will Do:
Strong grasp of Caterpillar’s brand voice and the ability to maintain consistent tone across all creative touchpoints.
Familiarity with standards and tone expected across copy mediums, including print, digital, social, web, etc.
Write and edit objective-aligned and engaging copy for landing pages, emails, social media, scripts (video/audio), presentations and pitches.
Strong knack for concepting new ideas that meet (exceed) client expectations and the rigorous standards of leadership.
Be capable and comfortable with sharing creative with others, including leadership, peers, and clients.
Translate complex and technical information into accessible and engaging content for diverse audiences.
Review and proofread all communications for accuracy, quality and consistency.
Develop engaging content in close partnership with designers and producers, ensuring seamless integration of narrative and visual elements across formats.
Demonstrate a strong understanding of the creative process and partnership with account teams to ensure work aligns with briefs, scopes, timelines and deadlines.
Collaborate to help shape integrated content strategies for print, digital, social, video, photography and live events.
Manage multiple concurrent writing projects in a fast-paced environment while maintaining high standards.
What You Will Have:
Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Vendor/Supplier Management: Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
Promotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.
Considerations For Top Candidates:
Degree in a relevant field and experience in a creative role within an agency or in-house corporate environment or equivalent working experience
Proven track record of delivering original thinking in creative content across multiple channels.
Expertise in brand development and the ability to integrate brand voice across all creative outputs.
Demonstrated understanding in modern search dynamics and how content is discovered, summarized and surfaced by both search and generative AI engines to improve visibility and credibility.
Strong portfolio demonstrating originality, innovation, and multi-disciplinary thinking.
Expert level writing, editing and proofreading skills with meticulous attention to detail.
Familiarity with the graphic design industry and professional creative practices.
Proficiency in project management tools and standard office software.
Ability to guide others under pressure and maintain quality across multiple projects.
Strong communication and presentation skills, with the ability to deliver compelling creative narratives.
What You Will Get:
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We’ve created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
About Caterpillar
Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of “essential job functions” as that term is defined by the Americans with Disabilities Act.
Summary Pay Range:
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
October 21, 2025 - October 28, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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