- This role is based at one of our corporate offices in McLean, VA or Dallas, TX***
The Senior Analyst, Social Intelligence transforms social data into strategic insights that inform Hilton's brand, marketing, and customer experience decisions. This role influences business outcomes across our global hospitality portfolio by identifying emerging trends, uncovering guest sentiment, and inspiring culturally relevant content.
We're looking for a data-driven storyteller who lives and breathes social media—someone who's creatively inspired by culture and energized by the opportunity to turn online conversations into meaningful business insights. The ideal candidate is fluent in social listening platforms and analytics tools and thrives on uncovering the “why” behind the data. This position reports to the Senior Manager, Social Intelligence.
How We Will Support You
Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:
- Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
- Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
- Paid parental leave for eligible Team Members, including partners and adoptive parents
- Mental health resources including free counseling through our Employee Assistance Program
- Paid Time Off (PTO)
- Learn more about the rest of our benefits
At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.
- Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.
How You Will Make An Impact
Your role is important and below are some of the fundamental job duties that make your work unique.
What Your Day-to-day Will Be Like
- Monitor and analyze social conversations across platforms to identify emerging trends, guest sentiment, competitive activity, and cultural moments relevant to Hilton's brands.
- Build dashboards and develop scalable processes that make social listening insights actionable across teams.
- Refine listening queries and real-time alerts to align with business priorities, brand objectives, and reputational considerations.
- Contribute to weekly social intelligence reporting by synthesizing platform data, cultural signals, competitive activity, and brand mentions into digestible insights that inform cross-functional decision-making.
- Stay immersed in social media—spending time on platforms to understand evolving behaviors, content formats, and community dynamics.
How You Will Collaborate With Others
- Partner closely with the Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
- Collaborate with cross-functional teams to share insights through recurring reporting and ad-hoc analyses that inform strategic decisions.
- Work cross-functionally with Brand, Loyalty, Communications, and Customer Insights teams to inform campaign planning, content development, and real-time decision-making. You'll play a key role in helping teams proactively manage brand reputation by surfacing emerging risks, sentiment shifts, and cultural dynamics that could impact perception.
- Collaborate with the Analytics team to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.
- Serve as a consultative partner to internal stakeholders, helping them understand how social intelligence can inform decision-making and strategy.
What Projects You Will Take Ownership Of
- Lead the development of social listening frameworks and methodologies that support Hilton's global brand and marketing initiatives.
- Own deep-dive analyses on key topics such as brand health, competitive positioning, and audience behavior.
- Deliver relevant competitive and industry intelligence by tracking peer brands, hospitality trends, and cultural shifts that influence guest expectations and brand perception.
- Explore and apply emerging techniques in social analytics—including AI and machine learning—to enhance insight generation.
- Drive integration of insights across multiple social platforms, including video-first and limited-access environments, to ensure a holistic view of the social landscape.
WHY YOU'LL BE A GREAT FIT
You Have These Minimum Qualifications
- Three (3) years of professional experience in an analytics, research, or insights role
- Proficiency with social listening tools (e.g., Sprinklr, Brandwatch, Talkwalker) to build queries, categories, tags, and dashboards
- Demonstrated experience interpreting and transforming complex, high-volume data into clear visualizations and dashboards—accomplished at turning data into compelling stories for non-technical audiences and cross-functional stakeholders
- Experience with social media platforms, trends, and best practices across both established and emerging channels
- Hybrid work schedule (3 days/week in office) in Dallas, TX or McLean, VA
It Would Be Useful If You Have
- Bachelor's degree in market research, analytics, economics, engineering or a related field
- Experience with competitive and industry intelligence reporting
- Experience partnering with marketing teams to inform content strategy, campaign performance, and community engagement
- Knowledge of AI/ML applications in social analytics
What It Is Like Working For Hilton
Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among one of the World’s Best Workplaces. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton!
We provide reasonable accommodations to qualified persons with disabilities to perform the essential functions of the position and provide other benefits and privileges of employment in accordance with applicable law. Please contact us if you require an accommodation during the application process.
Work Locations
Hilton - Shared Services - McLean
Schedule
Full-time
Brand
Hilton Corporate
Shift
Day Job
Job Level
Team Member
Job
Sales and Marketing
