Position Purpose:
The Senior Director of Internal Communications is responsible for developing and executing a comprehensive internal communications strategy that engages associates, strengthens culture, and aligns the workforce with the company’s vision, mission, and business priorities. This role serves as a trusted advisor to senior leadership, ensuring consistent, transparent, and impactful communication across all levels of the organization.
Key Responsibilities:
- Design and lead an integrated internal communications strategy that fosters associate engagement, strengthens company culture, and supports organizational change initiatives.
- Partner with executive leadership and functional leaders to craft clear, compelling messaging that aligns with corporate priorities and resonates with diverse associate audiences.
- Develop and oversee communication channels (intranet, newsletters, leadership messages, digital platforms, town halls, etc.) to ensure timely, accessible, and impactful content delivery.
- Advise and support senior leaders on effective communication approaches, including speechwriting, talking points, and presentation development.
- Lead communication strategies for enterprise-wide initiatives such as business transformation, mergers & acquisitions, integrations, and associate engagement campaigns.
- Manage communication planning for acquisitions, including announcement strategies, associate transition updates, culture integration messaging, and change management communications.
- Leverage data and feedback tools (e.g., surveys, focus groups, analytics) to measure communication effectiveness and continuously improve strategy and execution.
- Ensure consistent brand voice and tone across all associate communications, reinforcing the company’s purpose, values, and culture.
- Stay informed on best practices, trends, and technologies in associate communications and engagement.
Direct Manager/Direct Reports:
- This position typically reports to the CHRO
- This position typically has 0-2 direct reports
Travel Requirements:
- Willingness to travel up to 20% as needed.
Physical Requirements
- Most of the time spent sitting in a comfortable position and there is frequent opportunity to move about.
Working Conditions
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications
- Must be 18 years of age or older
- Must be legally permitted to work in the United States
- Excellent written and verbal communication skills
- 10+ years of progressive experience in internal or corporate communications, with significant leadership responsibility.
- Proven success designing and implementing enterprise-wide communication strategies that drive engagement and support business transformation.
Preferred Qualifications
- Experience leading communications for mergers & acquisitions, including pre-close planning, announcement execution, and post-close integration.
- Exceptional written, verbal, and storytelling skills, with the ability to translate complex ideas into clear, engaging messages.
- Strong executive presence and ability to build trusted relationships with senior leaders.
- Experience managing teams and influencing across a matrixed organization.
- Proficiency in digital communication platforms, tools, and analytics.
- Ability to manage competing priorities and build consensus across diverse functional groups.
- Experience with change management, cultural integration, and organizational alignment.
Minimum Education:
- Bachelor’s degree in communications, Public Relations, Journalism, or related field
Preferred Education:
- Masters or equivalent advanced degree preferred.
Minimum Years of Work Experience:
- Minimum 15 years of progressive leadership experience with a strong focus on post-merger integration, transformation, or large-scale program management.
Competencies:
- Communication
- Change Management
- Change Agility
- Collaboration
- Continuous Improvement
- Drives Results
Work Location:
SRS Distribution – McKinney - 7440 State Highway 121 McKinney, TX 75070-3104
Not the right job for you? Register your details at the 'Introduce Yourself' link (top right) and we'll be in touch!Job Location: SRS Distribution - McKinney7440 State Highway 121 McKinney, TX 75070-3104
Equal Opportunity Employer.
Veteran Friendly Employer. SRS Distribution believes in hiring military veterans at any level for any position. We know your service trained you in many of the areas we value, such as; leadership, teamwork, performance, integrity, and safety. If your experience matches our requirements, we want you to apply today.
