Company Overview
Asset Marketing Services, LLC (AMS) is a leading direct-to-consumer collector platform, currently focusing on high-end collectibles and bullion. We offer a curated selection that ranges from ancient artifacts to vintage and modern pieces. With our concierge service, we place sought-after pieces directly into the hands of collectors. Our close work with major world mints also allows us to deliver desirable coins to our customers quickly, while developing new and exclusive products. Our company vision is to bring the obsession with beauty, scarcity and value to life for our customers. Our customer’s passion fuels our purpose as a company.
Position Overview
As a Senior Product Manager, you will lead the strategy and evolution of our Sales and Service platforms, ensuring Salesforce drives exceptional customer engagement, operational efficiency, and business growth. You will focus on Salesforce Core (Sales Cloud and Service Cloud) as a strategic product, optimizing how our teams manage leads, opportunities, accounts, cases, and customer relationships in a retail and call center environment. You will collaborate with cross-functional teams across Technology, Sales, Marketing, Merchandising, and Customer Service to define business requirements, lead product delivery, and ensure Salesforce enhancements and integrations align with company objectives. The Product Manager reports to the Director of Digital Product and works closely with business and technical partners to bring new CRM capabilities to market and maximize the value of our Salesforce investment.
Essential Functions, Duties & Accountabilities
- Own and translate the Salesforce CRM product vision and strategy into actionable roadmaps, ensuring alignment with business priorities and user needs.
- Lead the end-to-end development of new Salesforce products and features, guiding cross-functional teams from concept through delivery to achieve measurable business outcomes.
- Partner with internal Technology teams and external Salesforce implementation partners to ensure effective, scalable, and high-quality delivery.
- Collaborate with Sales, Service, and Marketing teams to identify process improvements, capture business requirements, and prioritize platform enhancements that improve efficiency and user experience.
- Drive product discovery activities with customers, end users, and internal stakeholders to uncover needs, validate ideas, and inform product strategy and prioritization.
- Work closely with Sales & Service stakeholders to understand workflows, telephony integrations, and service automation needs that enhance customer interactions.
- Oversee prioritization and delivery planning, maintaining clear visibility into product backlogs, dependencies, and timelines across teams.
- Leverage data and performance insights to measure feature adoption, assess business impact, and inform continuous improvement.
- Conduct competitive and market research to benchmark CRM capabilities and identify emerging opportunities for innovation and differentiation.
- Drive change management and user enablement, including communications, release documentation, and training for new features and workflows.
- Communicate product updates, insights, and recommendations to senior leadership and stakeholders, driving alignment on priorities and future roadmap direction.
Additional Functions, Duties & Accountabilities
- This role will report to the Director of Digital Product and provide support to others as necessary.
- Maintain flexibility in work schedule to meet business needs.
- Actively and positively contribute to the overall success of the company through regular contributions to the general management of the company.
- Participate and provide leadership in inter-departmental meetings, projects and informal activities.
- Support the company and other departments wherever and whenever your skills and experience would be beneficial.
Requirements
Educational Requirements
- Bachelor's degree in Business, Marketing, Computer Science, or a related field. Master's degree is a plus.
Experience and Skills
- 5+ years of progressive experience in Product Management, CRM Strategy, or Business Systems roles with a strong focus on managing Salesforce Core (Sales Cloud and/or Service Cloud) as a strategic product, including ownership of roadmap, backlog, and release management.
- Deep understanding of the Salesforce data model, automation capabilities, and integration architecture (e.g., Flows, Omni-Channel, CTI integrations, Process Builder, API integrations).
- Experience in retail or consumer CRM environments strongly preferred, with working knowledge of customer data structures, service workflows, and sales attribution models.
- Background supporting call center or phone-based sales operations preferred, particularly within organizations focused on customer experience and operational efficiency.
- Demonstrated success leading cross-functional collaboration across Sales, Service, Marketing, and Technology teams to deliver measurable business outcomes and drive digital transformation.
- Exceptional project management and organizational skills; able to navigate competing priorities, manage complex dependencies, and deliver platform capabilities that enable innovation at scale.
- Excellent communication and stakeholder management abilities - skilled at translating technical concepts into business value and influencing decision-making at all levels of the organization.
- Strategic and platform-first mindset, with a focus on building scalable, resilient systems that empower both internal teams and end-user experiences.
- Knowledge of Agile methodologies and product development frameworks.
- Analytically driven, with comfort interpreting data and performance insights to guide prioritization and continuous improvement.
- Customer-centric orientation with a focus on creating intuitive, efficient, and value-driven CRM experiences.
- Experience with digital commerce, marketing automation, or contact center technologies integrated with Salesforce is a plus.
Travel
- Ability to travel domestically and internationally when required, approximately <10%.
Job Type: Full-time
Pay: $115,000.00 - $125,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Eagan, MN 55121
