Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary
The Manager, Government Affairs Digital supports Comcast’s communications and government affairs organizations by developing and executing localized digital and social media strategies across key markets. This role helps strengthen Comcast’s reputation and relationships with community stakeholders, policymakers, and customers through digital storytelling and targeted campaigns. Working closely with Headquarters, state, and local GA teams, the Manager drives both proactive campaigns in expansion markets and responsive efforts in defensive markets to support Comcast’s policy and business objectives.
Job Description
Core Responsibilities
Digital Strategy & Campaign Development
- Develop and execute localized digital and social media campaigns that support Comcast’s business goals in expansion and defensive markets.
- Collaborate with HQ and regional GA teams to tailor messaging and creative for local audiences and issues.
- Manage the development of digital assets, messaging, and content calendars for community engagement and reputation management.
- Identify opportunities to highlight Comcast’s community impact, infrastructure investments, and partnerships across markets.
Social Media Management & Execution
- Support the day-to-day management of social media content for Comcast corporate and regional campaigns.
- Coordinate posting, scheduling, and engagement activities across platforms, ensuring message accuracy and brand consistency.
- Partner with the corporate social media team to align on voice, visuals, and issue response protocols.
- Monitor conversations and trends related to Comcast’s policy issues, industry topics, and regional developments.
Collaboration & Stakeholder Engagement
- Work closely with state and local Government Affairs leads to develop tailored social content that supports policy, community, and outreach initiatives.
- Collaborate with internal teams including Corporate Communications, GA and Community Impact to ensure cohesive digital messaging.
- Coordinate digital support for local events, community partnerships, and grassroots initiatives.
- Serve as a key liaison between field comms and GA teams with HQ digital partners to ensure timely content sharing and strategic alignment.
Measurement & Optimization
- Track performance metrics for digital and social campaigns, including engagement, reach, sentiment, and audience growth.
- Analyze campaign results and provide insights to improve future efforts and audience targeting.
- Prepare performance reports for internal stakeholders and leadership.
- Continuously identify emerging platforms, tools, and digital trends to enhance GA communication strategies.
Governance & Compliance
- Ensure all digital and social content complies with Comcast’s brand standards, legal requirements, and political activity guidelines.
- Partner with Legal, Compliance, and Government Affairs leadership to maintain transparency and integrity across digital communications.
- Manage approval processes for creative content and ensure proper documentation of campaign activities.
Qualifications
Required:
- Bachelor’s degree in Communications, Public Relations, Political Science, Marketing, or related field (or equivalent experience).
- 4–6 years of experience in digital communications, social media, or public affairs.
- Proven ability to manage and execute digital campaigns, including content planning and social engagement.
- Strong understanding of political and public affairs communication environments.
- Excellent writing, editing, and storytelling skills with the ability to adapt content for multiple audiences.
- Experience collaborating across multiple teams and managing complex stakeholder relationships.
Preferred:
- Experience working with or within Government Affairs, public policy, or advocacy organizations.
- Familiarity with social media management tools (e.g., Sprinklr, Hootsuite) and analytics platforms.
- Knowledge of digital advertising, grassroots mobilization, or reputation management strategies.
- Experience supporting corporate, regulatory, or legislative communications initiatives.
- Background in telecommunications, technology, or other highly regulated industries.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer:
- This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
