About this role: Wells Fargo is seeking an experienced and strategic Business Accountability Senior Lead to manage development and oversight of a new governance framework and change initiatives related to promotional advertisements and practices for the Consumer and Small Business Banking Marketing division. This high-visibility role sits at the intersection of Marketing, Compliance, and Risk, ensuring all promotional offer campaigns meet operational, compliance, and risk standards to support responsible growth for the Consumer and Small Business Bank.
The role will lead a new governance structure to strengthen end-to-end implementation of promotional offers, reduce risk, and enhance both customer and banker experiences. It will also drive marketing efficiency by streamlining campaign processes and controls across CSBB and other lines of business (e.g., Card, Mortgage Marketing) through dedicated cross-functional initiatives. You will indirectly lead a complex team spanning Marketing, Compliance, Risk, Legal, Branch, Product, and other key partners.
Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:- Establishing a governance framework for promotional offers
- Leading monthly Offer Council meetings across complex, cross-functional stakeholder group
- Lead change initiatives for offer governance, including the development, execution, and sustainment of change management plans, readiness assessments, and after-action reviews
- Serve as incident owner for offer-related incidents, managing incidents throughout the incident management process and collaborating with execution, fulfillment, and readiness teams to ensure timely resolution
- Champion change management best practices by applying the Wells Fargo Change Management Lifecycle: Identify, Plan, Deliver, Sustain
- Aggregating performance and risk data to drive process improvements and optimization efforts
- Collaborating with execution, fulfillment, and readiness teams to enhance delivery
- Serving as SME for remediation and redress activities
- Streamline and standardize marketing campaign processes and controls across core consumer lines-of-businesses (Card, Retail, Mortgage, etc.) in partnership with a dedicated cross-functional team
- Foster a culture of accountability and integrity within the CSBB Marketing organization.
- Indirectly lead a cross-functional team across a compliance, risk, legal, controls, product, branch, etc., as well as peers in other marketing organizations (Card, Mortgage, etc.)
Required Qualifications: - 7+ years of risk management, business controls, quality assurance, business operations, compliance, or process experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
Desired Qualifications:- Experience in marketing, risk management, compliance, or internal controls, preferably in financial services or a highly regulated industry
- Strong understanding of marketing operations preferred
- Demonstrated success in implementing risk frameworks within cross-functional environments
- Experience with risk assessment frameworks, change management frameworks, policy frameworks, issue management frameworks
- Exceptional communication, leadership, and problem-solving skills
- Proven record of attracting, retaining and developing top talent
- Ability to influence senior stakeholders and foster partnerships across departments
Job Expectations:- Ability to travel up to 10% of the time
This position is not eligible for Visa sponsorship.
Posting Location(s): - 401 S Tryon St. - Charlotte, North Carolina 28202
Required locations listed.
Posting End Date: 13 Nov 2025
*Job posting may come down early due to volume of applicants. We Value Equal OpportunityWells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with DisabilitiesTo request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
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b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
