Marketing Mix Modeling Specialist

Henkel Corporation • Full-time • Bratislava, Bratislavsky Kraj, Slovakia • 2w ago

About this Position
What you´ll do

Model Management & Delivery: Prepare and maintain Marketing Mix Models (MMM) and related analyses, ensuring the quality, accuracy, and timely delivery of models, data, and analyses to stakeholders
Data Curation & Validation: Collect, structure, and validate data from various internal and external sources (media, sales, pricing, promotions, etc.)
Insight Generation & Strategy: Develop insights and recommendations to support marketing investment optimization and broader business decision-making
Cross-functional Collaboration: Collaborate with stakeholders and cross-functional teams to interpret results and present findings in a clear and actionable way
Continuous Improvement: Drive the continuous improvement of modeling methodologies, data quality, and analytical workflows

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