工作职责:
Inventory Control : Manages and maintains Group and Transient inventory controls
• Proactively reviews and implements room accommodation and rate inventory controls via IDeaS V5i and R&I on a daily basis
• Ensure group inventory cut-off dates are managed in line with contracts and according to demand
• Implement all blackout dates and reviews frequently to determine if adjustments are needed
• Work with Front Office to ensure agreed sell-out strategies are in place
• Maintain rate parity with third party sites through extranet sites
• Proactively reviews key demand periods to maximise RevPAR and profit through effective consideration of costs of sales
Sales and Pricing Strategy : Develops, monitors and adjusts sales and pricing strategies
• Conduct weekly Business Focus & Group Review Meetings where the appropriate booking period is evaluated for proper rate and availability control. The Revenue Manager will provide a synopsis of results vs. direction from the previous week and lead discussion on future issues such as booking pace, pricing strategies, marketing opportunities and the competitive environment.
• Weekly reviews of GEM / Delphi / Database reports if available to address concerns and action plans relating to groups & events
• Develop and reviews annual transient and group pricing and demand calendars on a quarterly basis
• Ensure pricing is consistent in all distribution channels (QnQ R&I, GDS, Internet, Extranets)
• Identify opportunities through channels and recommends channel marketing
• Liaise with market managers for key 3rd party operators
• Liaise with HRCC and monitors conversion
• Review corporate account production quarterly with sales to identify patterns & volume of production and agree appropriate actions
• Conduct Daily Detail meeting / calls with hotel teams to highlight results, trends and changes to pricing and selling strategy for the next 3 months.
Information Analysis and Monitoring : Provides critical analysis of strategies, room statistics and demand factors
• Perform relevant daily, weekly, monthly checklist tasks for the maintenance of the IDeaS V5i yield management system
• Ensure the integrity of data flowing into IDeaS V5i by regularly cross-referencing other sources such as OnQ R&I and OnQ Insider reports.
• Review end of month room statistics reports and provide critical analysis on performance vs. forecasts and results of implemented strategies
• Conduct displacement analysis of group business as needed to determine the impact potential business will have on RevPAR
• Review all tentative and definite group bookings to ensure they support the implemented strategies – ensure IDeaS V5i Group Status is updated and Group Evaluator is used effectively
• Complete weekly booking pace reports and analysis on pace, recommends strategy changes when needed
• Analyse past and present trends and makes recommendations for future strategies.
• Ensure all ONQ R&I / SRP maintenance is configured according to the current standards – rms rates, yieldable flag, commissionable statusForecasting : Prepare all weekly, monthly, 3 month forecast and budget using appropriate systems and tools
• Use specialist knowledge of the hotels and markets to produce and maintain hotel forecasts using prescribed tools
• Prepare plan revenue proposal
• Perform IDeaS V5i Forecast Validation process on a regular basis to identify changes in trends and opportunities to enhance IDeaS forecast
Competitive and Demand Analysis : Ensures rate shopping data is consistent, appropriate and effectively analysed
• Review all competitive shops on a daily basis and identifies selling strategies, opportunities and market trends
• Review Demand Calendars, convention calendars and city event calendars to keep abreast of all demand generators on a weekly basis.
• Maintain historical data on events and performance on any promotions during these demand-generating events.
• Maintain IDeaS V5i interface where automated rate shopping is configured to ensure the yield system is configured for BAR adjustments appropriately.
• Proactively identifies peak nights and peak periods and sets KPI targets and action plans
• Identify demand troughs and leads an action plan
Driving Commercial Performance : Drives incremental EBITDA, RevPar and Fair Market Share performance through the following
• Work effectively with RMCC Team members, Hotels (GMs, DBDs, C&E and on property revenue coordinator), Sales, RDRs, Marketing, e-commerce to ensure incremental financial performance (RevPar, EBITDA)
• Ensure growth in performance of KPIs such as Room Type Supplements, Peak Nights, House Overbooking and Forecast Accuracy
• Drive Hotel Fair Market Share performance, moving hotels into the “Gaining” quadrants
• Ensure any Holiday Cover commitments are managed as per standard
• Ensure accuracy of all information being produced/ reported effectively
任职资格:
Education BA/BS/Bachelor's Degree
Experience • Practical working experience within hotel revenue management Skills • Advanced Excel, PowerPoint & Word • Strong analytical skills • Management skills (such as leadership, organization, communication, control) • Good communication skills • Excellent organization and planning skills Qualities • Sound functional knowledge of the day to day Management & operation of a Revenue Management Department • Commercial attitude and proactive sales approach • Ability to set, & maintain minimum Standards • Ability to analyse data and identify significant trends