Job Description
We’re seeking a Growth- and Improvement-minded leader to build a purpose-built, customer experience–driven omnichannel engine across our U.S. Animal Health portfolio. You will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, you will connect brand teams, inside/field sales, and customers to deliver measurable revenue impact, increased market share, and a best-in-class digital experience.
Strong communication across the organization with key outcomes are a contributor to the success of this role.
Strategic Planning Communications
Key responsibilities may include, but are not limited to:
- Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth
- Define scalable initiatives and align them with market delivery roadmaps
- Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing/Digital Activation.
Digital Targeting And Marketing
- Use industry-leading data and analytics to improve targeting and closing, aligning across the four business units
- Coordinate messaging and content development, delivery, and refinement with cross-functional teams
- Establish metrics for monitoring and optimizing customer journey and budget efficiency
- Launch and optimize campaigns across website/portal, email/SMS, marketing automation, paid search/social, webinars/CE, e-detailing, and channel portals
- Integrate with e-commerce, clinic/distributor ordering platforms, rebates, loyalty, and practice enablement kits to connect awareness to transaction
- Design geo- and species-targeted programs for rural producers and mixed practices; address access and language needs (English/Spanish)
Market Intelligence & Research
- Stay abreast of industry trends, competitor activities, and customer needs to inform product development and marketing strategies
- Interpret internal and external business challenges and recommend best practices to improve products, processes, or services
- Utilize understanding of industry trends to inform the decision-making process
Commercial Excellence
- Develop commercial expertise across business units and functions, product lines, markets, sales processes, or customer groups
- Drive tool implementation to ensure delivery across large and/or diverse sales territories
Collaboration With Cross-Functional Teams
- Work closely with the respective marketing teams within the organization along with sales, product development, regulatory affairs, customer service, and other cross-functional teams to ensure an omnichannel approach to customer-facing interactions
Performance Analytics
- Establish key performance indicators (KPIs) and utilize data analytics to measure the success of digital marketing initiatives and demand creation via enhanced targeting
- Provide regular reports and insights to the business and leadership teams
- Oversee customer experience strategy and omnichannel delivery, reporting impact and plan to brand and business leaders
Global And Regional Strategy
- Collaborate with Global teams to align regional activity with global campaigns
- Interpret global strategy and convert into market-specific omnichannel approaches
Other
- Identify capability gaps and opportunities for synergy across U.S. business
- Oversee customer experience strategy and omnichannel delivery, reporting impact and plans to leadership
Required Background & Education
- Bachelor’s degree in marketing, technology, business management and/or related disciplines
- 10+ year’s work experience in digital marketing supporting multi-national corporations
- Minimum of 5 years of people management experience required
- Strong understanding of regulatory requirements and challenges in marketing pharmaceuticals
Required Skills/Abilities
- Exceptional leadership and team management skills
- Proven track record of managing, leading, coaching, and developing a high-performing team
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to make data-driven decisions
- Demonstrated ability to analyze and resolve problems
- Demonstrated ability to lead programs/projects
- Ability to document, plan, market, and execute programs
- Strong financial acumen and budget planning skills
- Ability to effectively influence key stakeholders, business decisions, and marketing strategies
- Demonstration of excellent Business Acumen, Relationship Management, Negotiation and Account Management skills
- Strong collaboration skills and ability to successfully partner cross functionally with all business units, regulatory, legal, and with Global Marketing colleagues
- Demonstration of computer proficiency including MS Office, Customer Relationship Management and web applications
Required Skills
Business Strategies, Change Management, Digital Brand Strategy, Digital Marketing, Direct Marketing, Global Strategy, Key Performance Indicators (KPI), Marketing, Results-Oriented, Strategic Leadership, Strategic Planning, Team Leadership
Preferred Skills
Current Employees apply HERE
Current Contingent Workers apply HERE
US And Puerto Rico Residents Only
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
Requirements
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
EEOC Know Your Rights
EEOC GINA Supplement
We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
Learn more about your rights, including under California, Colorado and other US State Acts
U.S. Hybrid Work Model
Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.
The salary range for this role is
$169,700.00 - $267,200.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.
The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.
San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status
Regular
Relocation:
Domestic
VISA Sponsorship
No
Travel Requirements
25%
Flexible Work Arrangements
Not Applicable
Shift
1st - Day
Valid Driving License
Yes
Hazardous Material(s)
N/A
Job Posting End Date
12/2/2025
- A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R374723
