About this Position
Join us as a Trade Marketing Specialist and get the opportunity to become a game changer to our team, working alongside professionals from diverse backgrounds to achieve common goals and drive organisational success. This is how you can dare to make an impact:
What you´ll do
- Develop and implement shopper marketing programs tailored to key retailers and channels, ensuring alignment with brand and business objectives.
- Adapt and design POS materials for in-store and online environments, including toolkit creation.
- Collaborate with Media & PR Manager to deliver integrated 360° campaigns that maximize shopper engagement.
- Execute in-store activations and ensure flawless implementation of promotional plans.
- Support sales and category teams in developing joint business plans and retailer-specific strategies.
- Evaluate shopper activation effectiveness, track KPIs, and optimize ROI for continuous improvement.
- Maintain brand consistency at the point of purchase across all channels.
- Brief and coordinate with merchandisers to ensure execution excellence.
- Monitor competitor activity in-store and provide actionable insights.
- Recommend promotion mechanics per category and channel to the sales team.
- Lead promo calendar management for each channel and category.
- Organize and lead trade shows and customer events, ensuring impactful brand presence.
- Manage BTL budget planning and reporting, ensuring cost efficiency and transparency.
