At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function:
Product Management
Job Category:
Professional
All Job Posting Locations:
Madrid, Spain
Job Description:
Purpose:
In this role, you will lead two platforms for the Surgery business (Mechanicals & ALOE - MALOE) and a core specialty (Colorectal) from a marketing perspective. Reporting to the Marketing Manager of EndoMech & Energy, you will be responsible for developing and executing strategies that drive profitable, sustainable growth within MALOE and support the development of the Colorectal specialty. Building strong relationships with key stakeholders and leading through influence will be essential to achieving results.
Responsibilities:
Execute the MALOE & Colorectal Marketing Plan in alignment with the regional EMEA strategy and guidelines, including product launches, segmentation, pricing, target customer definition, promotional and educational activities, marketing materials, samples, and sales force training needs.
Portfolio Management: Lead portfolio management processes with a tailored approach that fits the Spanish market, including New Product Introductions, lifecycle management, portfolio optimization, segmentation, and positioning.
Launch Excellence: Ensure launch readiness and utilize post-launch metrics to evaluate and improve execution, fostering strong internal collaboration throughout all stages.
Lead Pricing Strategies for the MALOE portfolio aligned with the Value Ladder framework, monitoring implementation progress with Sales Managers.
Participate actively in key business processes such as planning, forecasting, and special projects.
Collaborate closely with the Sales team to gather customer insights, translate needs into commercial solutions, and support sales execution.
On field support by addressing complex customer questions and objections, promoting adoption of sales methodologies, and collaborating in Tender Shaping processes.
Conduct regular business analytics and monitoring, including sales performance, trends, and profitability (GP).
Perform market analysis and research: define market size and potential (for Colorectal only; MALOE’s is given), explore competitive dynamics, market trends (procedure and product adoption, regulatory and reimbursement changes, etc.), and gather insights and Voice of Customer (VoC).
Build strong relationships with KOLs, key non-clinical stakeholders, and scientific associations, identifying partnership opportunities aligned with business objectives.
Partner with the Commercial Education (CommEd) department to train sales representatives on product features, benefits, and objection handling through master classes and role-playing.
Develop and adapt marketing materials to support promotional and educational activities, including omnichannel campaigns.
Work closely with Local HEMA and Medical Affairs teams to incorporate clinical and economic impact into the marketing strategy.
Build strong relationships with EMEA and Global Marketing teams, leveraging these connections to add value to the local organization.
Plan and execute sponsorship of key Colorectal congresses to strengthen brand image, promote strategic products, and foster meaningful conversations with surgeons.
Lead surgeon-to-surgeon (STS) training programs to help healthcare professionals achieve optimal results with J&J devices.
Qualifications:
Bachelor’s degree in business administration or marketing, biomedical engineering, pharmacy.
Desirable: Master in Healthcare.
Experience in sales or marketing, within the Medical Devices or Pharmaceutical industry. 4-5 years.
Advanced proficiency in English (verbal and written).
Ability to build and maintain excellent relationships with clients and internal stakeholders, exercising leadership through influence.
Strategic and creative thinking, analytical skills, results-oriented, proactive, well-organized, fast learner, team player.
Proficiency in MS Office.
Willingness to travel (at least 20% of time).
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Collaborating, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Execution Focus, Financial Analysis, Presentation Development, Problem Solving, Product Improvements, Product Management, Product Strategies, Strategic Thinking
