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Job Function:
Marketing
Job Sub Function:
Advertising & Promotions
Job Category:
People Leader
All Job Posting Locations:
Chiyoda, Tokyo, Japan
Job Description:
About the role
We’re looking for a strategic, data-driven Senior Manager, Media & Performance Marketing to build and execute media plans that drive efficient growth and elevate brand equity for a leading consumer brand. This role combines strong performance marketing discipline with agency management and a forward-looking view of media technologies. You will own media planning, buying oversight, optimization, and measurement — ensuring the best return-on-investment while achieving the communication objectives of the brands.
Key responsibilities
Design end-to-end media plans focused on cost-per-performance, efficiency and business outcomes across paid digital, video, connected TV, social, search, and programmatic channels.
Continuously optimize the media mix using analytics, experiments and attribution models to improve CPA, CAC, ROAS and other performance KPIs.
Lead media agency management: set clear objectives, performance SLAs, briefs, governance and review cadence; ensure agencies deliver measurable value, innovation and transparent reporting.
Own media measurement and reporting frameworks; collaborate with analytics and data teams to implement robust attribution, incrementality testing and closed-loop measurement.
Stay on top of media technologies and platforms (DSPs, SSPs, marketing automation, identity and targeting solutions, data clean rooms, MMPs) and recommend pilot/test/adoption strategies.
Balance brand-building and direct-response investments: collaborate with brand and creative teams to align messaging and audience strategy across upper-, mid- and lower-funnel activities.
Use insights from customer data and audience segmentation to drive personalization strategies without sacrificing scale or privacy compliance.
Manage media budgets and vendor relationships; ensure media procurement follows company guidelines and maximizes value.
Mentor junior media/performance team member and promote cross-functional collaboration.
What success looks like (KPIs)
Improved efficiency metrics: lower $CPA, CAC / higher ROAS or equivalent business KPI
Positive trends in reach and brand equity metrics alongside performance gains
Measurable incrementality from tests and controlled experiments
On-time delivery of media plans and transparent, actionable reporting from agency partners
Effective budget allocation with demonstrable uplift in conversions and brand metrics
Required qualifications & experience
7+ years of hands-on media agency experience/client-side media/performance role.
Proven track record planning and optimizing multi-channel media campaigns with strong focus on cost/performance.
Deep understanding of digital ad ecosystems, programmatic buying, DSPs, measurement tools and privacy-first targeting approaches.
Strong analytical skills, comfortable with data, attribution concepts and A/B or incrementality testing.
Excellent agency management, vendor negotiation and stakeholder communication skills.
Experience with large-scale media budgets and cross-channel measurement frameworks.
Degree in Marketing, Business, Analytics, or related field (or equivalent experience).
Preferred
Personal attributes
Pragmatic thinker who can translate analytics into action.
Collaborative and results-driven.
Comfortable operating at the intersection of brand and performance.
Curious and adaptable — constantly scanning for new media technologies and approaches.
Required Skills:
Preferred Skills:
Advertising, Brand Identity, Brand Positioning Strategy, Brand Reputation Management, Budget Management, Content Management, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Design Mindset, Developing Others, Execution Focus, Financial Analysis, Inclusive Leadership, Innovation, Interpersonal Influence, Leadership, Operational Excellence, Sales Promotions, Tactical Planning, Vendor Management
