Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Job Summary:
This position has an incredible opportunity to have a broad impact on Caterpillar’s future and leave a lasting legacy on the company.
This position offers a unique opportunity to shape Caterpillar’s future by driving the global adoption of VisionLink Full Fleet solutions within dealer-owned Service and Rental Fleets. As the Global Dealer Service and Rental Fleet Adoption Manager, you will lead the development and execution of the Rental Strategy, partnering directly with dealers to convert their entire fleet portfolio to VisionLink. Your work will have a broad impact, enabling dealers to leverage advanced digital capabilities and streamline fleet management, ultimately supporting Caterpillar’s commitment to innovation and customer success.
What You Will Do:
- Champion the global rollout of VisionLink Full Fleet solutions, working directly with dealers to convert their Service and Rental Fleets—including non-powered and non-Cat equipment—into the VisionLink ecosystem.
- Design and implement a comprehensive Rental Strategy that accelerates dealer adoption, aligns with Caterpillar’s business objectives, and supports long-term growth.
- Collaborate closely with dealers to guide them through the integration process, ensuring seamless onboarding and maximizing utilization of VisionLink’s advanced digital capabilities for fleet management.
- Simplify and promote the VisionLink portfolio, partnering with regional Technology Sales Representatives and cross-functional teams to drive awareness and understanding of VisionLink offerings.
- Align business objectives across divisions, influence global team members, and build strong industry relationships to expand VisionLink usership and revenue.
- Drive go-to-market activities including marketing campaigns, financial planning, deployment readiness, and the collection and analysis of dealer and customer feedback to inform future strategy.
- Track adoption metrics, identify opportunities for improvement, and develop business cases to support strategic growth and continuous improvement.
- Regularly solicit feedback from dealers and customers, acting on insights to enhance the VisionLink experience and address evolving needs.
- Build and maintain relationships with key industry stakeholders, including dealerships, customers, suppliers, and associations, to foster strategic alliances and partnerships.
- Provide guidance and support to dealers and internal teams throughout the change management process, ensuring successful transition and sustained adoption.
What You Will Have:
- Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
- Global Perspective: Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.
- Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
- Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
- Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Consideration for top candidates:
- Deep understanding of dealer use cases of telematics and data
- Proficient in collecting, analyzing, and interpreting data to inform decisions, build business cases, and support initiatives. Experienced in using data-driven insights to guide adoption efforts.
- Strong negotiation skills, able to prioritize needs, build trust, and manage relationships with business partners, go-to-market teams, development teams to achieve adoption goals.
- Skilled at presenting technology solutions in terms of value and benefits, developing compelling materials and messages to support dealer understanding and promote sales. Pursues ongoing education in value-based selling to enhance sales practices.
Additional Information
- Possible locations for this position include Chicago, IL; Peoria, IL; Denver, CO; Dallas, TX; Phoenix, AZ; or Raleigh, NC
- Relocation assistance is not available for this position. Any relocation costs incurred would be the responsibility of the selected candidate.
- This position may require up to 50% travel.
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Summary Pay Range:
$144,960.00 - $217,320.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
December 4, 2025 - December 14, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
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