Career Area:
Marketing
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Caterpillar’s Construction Industries Core division is hiring a Digital Marketing Account Manager, acting as an internal consultant to our external dealer network!
Role Summary: In this role you will serve as the primary point of contact between Caterpillar and the dealer, ensuring seamless communication, collaboration, and alignment throughout the Onboarding. In this pivotal role, you will set and track performance targets jointly with dealers, maintaining a clear focus on project milestones and outcomes. By actively identifying and removing roadblocks, and escalating needs, when necessary, you ensure that progress continues unimpeded.
You will manage relationships, align use cases/journey and customer segments, and lead dealer onboarding to drive the success of personalized digital marketing initiatives. Your efforts will directly impact client satisfaction, campaign performance, and overall business growth by ensuring dealer needs are met, their marketing goals achieved, and the project operates efficiently from onboarding through campaign execution.
What You’ll Do (Job Duties)
Cadence Management: Facilitate structured bi-weekly (or weekly) meetings with dealers that employ consistent review frameworks to evaluate project progress, discuss upcoming requirements, and proactively assign action owners and deadlines. These discussions are designed to ensure transparency, maintain momentum, and address potential challenges before they arise, supporting the overall success of each initiative.
Campaign Management: Oversee the creation, execution, and optimization of digital marketing campaigns across platforms such as social media, email, WhatsApp, SMS and search engines.
Team Collaboration: Work closely with team members such as designers, copywriters, internal technology leads, and analysts to ensure a cohesive and effective marketing approach.
What You Have (Core Skills)
Top Candidates Will Also Have
Marketing & Channel Strategy / Marketing & Campaign Planning: Experience in developing and executing marketing strategies, managing multi-channel campaigns, and aligning marketing efforts with business objectives.
Experience with Martech (Marketing Technology) / Digital Marketing Platforms: Proficiency with Martech platforms (CRM, automation, analytics) and hands-on campaign management (Salesforce, HubSpot, Marketo, etc.) or similar, including campaign setup, execution, optimization, and reporting.
Dealer-Facing Experience: Proven track record of working directly with dealers or channel partners, understanding their unique needs, and building strong, collaborative relationships.
Summary Pay Range:
$126,000.00 - $189,000.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
Benefits:
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
Medical, dental, and vision benefits*
Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
401(k) savings plans*
Health Savings Account (HSA)*
Flexible Spending Accounts (FSAs)*
Health Lifestyle Programs*
Employee Assistance Program*
Voluntary Benefits and Employee Discounts*
Career Development*
Incentive bonus*
Disability benefits
Life Insurance
Parental leave
Adoption benefits
Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.Relocation is available for this position.Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.
Posting Dates:
December 18, 2025 - January 6, 2026
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community.
