Brand Management Lead - Consumer Brands Germany (d/f/m)

Henkel Corporation • Full-time • Düsseldorf, North Rhine Westphalia, Germany • 2w ago

About this Position

What you´ll do

Independent development and execution of marketing strategies and activities based on in-depth market research and market analysis for brands such as Persil, Somat, or Schwarzkopf
Development and recommendation of strategies in close collaboration with market research, media planning, key account management, and creative agencies
Brand planning and management through market share and competitive analyses as well as the creation of contribution margin targets
Responsibility for the format strategy including pricing
Active involvement in creative processes and analysis of potential new products
Support in the development of marketing and POS materials

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