Responsibilities
- Clearly communicate insights and recommendations to the team backed by data
- Help define subsets of the total addressable market where C&W Services has a higher likelihood of winning business
- Collaborate with the Business Development organization and deliver a win/loss analysis to ensure target alignment
- Work with the Operations teams to identify opportunities for revenue and margin expansion and retention within our existing base of clients
- Support marketing & CRM campaigns with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goals
- Work with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagement
- Collaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and services
- Partner with the Technology team on predictive analytics, segmentation, and modeling
- Contribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunities
Qualifications and Experience
- 3+ years of demonstrated success in a segmentation, business, and/or CRM analytics role
- Experience working with Salesforce
- Knowledge of Python and SQL; HTML and CSS
- Analytically minded strategic thinker who can proactively identify opportunities for growth
- Commitment to interpersonal effectiveness
- Ability to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization
- Champions diversity and creates an environment of inclusion
- Possesses a growth mindset and works with positive intent
- Promotes continuous improvement, embraces change and is a change agent
