General Motors is committed to developing world-class leaders who create inclusive, high-performing teams. The HR Leadership Instructional Designer (HR-LID) plays a critical role in designing leadership and HR-focused learning solutions that elevate leadership capability, strengthen performance management practices, and support GM’s enterprise-wide talent strategy.
This senior-level designer builds modern, evidence-based leadership learning experiences—including performance management, coaching, accessibility & inclusion, leader effectiveness, manager capability, and culture-building content. The role partners closely with HR, People Leaders, and Talent Management to ensure learning outcomes directly support organizational priorities.
Key Responsibilities:
Leadership & HR Learning Strategy
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Partner with HR, HRBPs, Talent Management, and People Leader Enablement to identify leadership capability gaps and performance management needs.
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Conduct needs analyses to diagnose root causes behind leadership skill gaps and inform program recommendations.
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Translate business, people, and culture goals into learning strategies that strengthen leadership effectiveness across GM.
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Consult on modern leadership best practices including coaching, feedback, communications, inclusive leadership, and psychological safety.
Design & Development of Leadership Learning
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Design and develop high-impact leadership learning content using ADDIE, SAM, and action-based learning approaches.
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Build ILT/VILT curriculum, leadership workshops, toolkits, practice activities, and performance-support resources.
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Create scenario-based, story-driven, and behavior-change frameworks tailored to leader challenges (e.g., underperformance, coaching conversations, conflict, prioritization, decision-making).
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Design and develop multi‑modal learning solutions—including eLearning, interactive experiences, videos, job aids, and self‑paced leadership programs—and recommend post‑training reinforcement strategies to sustain learning and drive behavior change.
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Ensure content reflects modern leadership science (neuroscience-informed behavior change, performance habits, coaching models, inclusive leadership principles).
Performance Management Expertise
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Partner with HR and Talent to design programs for:
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Effective performance conversations
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Goal-setting & accountability
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Coaching skills for leaders
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Feedback best practices
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Talent assessment and development planning
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Embed PM frameworks and behavior models into practical, easy-to-apply learning assets.
Collaboration & Project Management
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Partner with SMEs, HRBPs, and People Leader groups to validate content and ensure leadership programs reflect real GM leadership challenges.
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Support Learning Program Managers (LPMs) in scoping project timelines , resourcing, and content sequencing.
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Manage multiple leadership design projects simultaneously using agile design methods (SAM, rapid prototyping).
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Partner with Communications and Change Management teams to align messaging and learner readiness.
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Coordinate with LMS and learning operations to prepare materials for deployment.
Required Qualifications:
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Portfolio Required: Demonstrated leadership learning assets including ILT/VILT content, performance-management modules, behavior-change design, and scenario-based learning.
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10+ years of experience in instructional design, leadership development design, talent development, or organizational development.
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Experience designing ILT/VILT leadership programs—leadership, performance management, coaching, interpersonal skills, culture and inclusion.
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Proven ability to design learning that drives actual behavior change (practice-based, scenario-based, action-based learning).
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Strong understanding of leadership science, adult learning, and modern behavior-change design.
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Proficiency in tools such as Articulate, Vyond, Camtasia, Adobe Suite, Rise/Storyline, and Microsoft Office.
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Ability to consult with senior stakeholders, HR, and People Leaders with professionalism and influence.
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Ability to manage multiple complex leadership design projects simultaneously with strong attention to detail.
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Exceptional written communication—clear, compelling, and executive-caliber.
Preferred Qualifications:
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Graphic design experience (visual storytelling, layout, branding)
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UX design or user-centered learning experience design
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Basic JavaScript or interactive scripting
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Strong facilitation skills for ILT/VILT working sessions, breakout groups, and stakeholder alignment
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Experience applying Action Mapping, Design Thinking, or empathy-based discovery
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Experience designing scenario-based or branching simulations
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Experience creating communication or promotional assets for leadership programs
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Familiarity with leadership-focused analytics, evaluation frameworks, or behavior measurement
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Experience working in large, global, matrixed organizations
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Background in I/O Psychology, leadership science, coaching foundations, or change management
