Remote Work: No
Overview:
At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
The primary purpose of the
Product Marketing, Senior EMC is to share responsibility for the marketing strategy and plan for a category of the mobile computing hardware portfolio, and execute against that strategy through vertical, field and channel marketing resources, while building and maintaining a marketing competitive advantage. Working with a cross-functional team, the incumbent will be responsible for immersing themselves in the competitive and commercial related marketplace, and developing the marketing plan, positioning, value proposition and messaging, sales enablement, and competitive analysis. Some responsibilities will include strategic planning, providing valuable input regarding the market and engage in product management functions for the portfolio of products.
Responsibilities:
- Acts as marketing’s single point of contact for a portion of the company’s overall portfolio to various stakeholders –internal and external
- Owns product launch and lifecycle programs, working in alignment with business unit product management, regional sales, vertical marketing leads, channel marketing managers and field marketing managers
- Accountable for selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for top tier products critical to the regional annual P&L
- Guides AR, PR, Social, and Corporate Communications programs for responsible product/solution. Ensures we deliver on strategy & messaging for products at key events
- Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.
- Leads regional marketing participation and own marketing on product launch calls (global and regional) to ensure regional GTM readiness from a marketing perspective
- Influences promotional, incentive and rebate strategy as part of a holistic GTM plan to accelerate pipeline and drive additional commercial focus where needed in alignment with the overall GTM plan for the portfolio
- Manages content creation from inception through delivery, beginning with the value proposition definition in alignment with the business unit product management team, ensuring strong differentiation and positioning.
- Owns country/region GTM planning and comprehensive portfolio-specific regional GTM marketing
- Generates portfolio pipeline –marketing influenced & driven
- Ensures successful seller adoption of enablement materials
- Supports impactful portfolio-specific, cross-vertical initiatives in region
Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY or Lincolnshire, IL
Qualifications:
Minimum Qualifications:
- Bachelor’s degree in related field
- 5+ years of product marketing and/or comparable product management/development experience within the B2B mobile computer or software/hardware sectors
- 10% travel in the US
- Must be able to work hybrid (3 days in office/2 remote) from Holtsville, NY or Lincolnshire, IL
Preferred Skills and Competencies:
- Clarity of thinking & vision –keen prioritization skills
- Organizational Agility: Matrix, indirect management
- Influence / Negotiation / Partnership skills with product teams
- Drive results and execution through a virtual team
- Ability to thrive in matrixed organization environment
- Ability to technically understand how products fit in to create and deliver a solution
- Excellent presentation & communication skills
- Demonstrated whole lifecycle product marketing experience, from NPI to EOL
- Understanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at large
- Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
- Demonstrated willingness to actively participate with vertical marketing teams
Zebra Total Rewards includes more than just pay and is structured to meet the needs of our changing global business and evolving talent. We are committed to providing our employees with a benefits program that is comprehensive and competitive – including healthcare, wellness, inclusion networks, and continued learning and development offerings. We offer community service days, in addition to the traditional insurances, compensation, parental leave, employee assistance program and paid time off offerings depending on the country where you work.
Salary: USD 96800.00 - USD 145200.00 Yearly
Salary offered will vary depending on your location, job-related skills, knowledge, and experience.
Additionally, all Zebra roles are eligible for cash incentive programs. For example, sales roles have additional opportunity to earn substantial variable compensation tied to quota achievement. In most other roles, the Zebra annual cash incentive program links Company and individual performance together. Some roles may also be eligible for long-term incentive equity awards.
To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.
Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our
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