About this Position Henkel is in search of a Marketing and Education Manager (Beauty Care Professional) in Almaty, Kazakhstan.
What you´ll do
- Defines local PPS strategy and education offer, aligned with regional and international PPS strategic priorities, and collaborates with local sales and marketing on integrated initiatives driving market penetration
- Plans training in context of business priorities and works with sales management to focus on correct commercial approach to SOW/NCA/Launches
- Proactively maintains understanding of market developments and product innovation
- Manages, assesses and develops trainer team / freelancers
- Builds and manages ambassadors in chosen priority countries
- Promotes a strong commercial approach to educational activities and critically reviews success of launches, promotions and activities to ensure continual improvement of educational support
- Plans, directs and monitors development of educational materials, ensuring relevance and consistency, including adaptation and translation of international content
- Defines channel-specific education offer
- Manages local events, e.g. trade fairs, hairdressing awards or other industry events
- Responsible for local PPS Budget
