As a key member of a GM Brand’s Marketing team, the Product Information Specialist will serve as a trusted advisor to Product Marketing Managers, driving accuracy, consistency, and strategic alignment across all customer-facing and dealer-facing content. This role demands strong judgment, cross-functional collaboration, and proactive problem-solving to influence marketing initiatives and ensure brand integrity.
There are 2 openings for this position.
Key Responsibilities:
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Lead content accuracy and messaging strategy across digital, social, CRM, print, retail, and brochure assets for assigned vehicle nameplates.
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Exercise independent judgment to review, approve, and provide strategic feedback on all content and training materials.
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Collaborate cross-functionally with Product Marketing, Engineering, Safety, Legal, and Design to develop marketing claims and resolve compliance concerns.
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Drive process improvements by identifying gaps in asset development workflows and recommending solutions.
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Manage complex data integration for UDM and CGI reviews, ensuring timely and accurate delivery.
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Lead annual model-year asset audits and provide direction for updates.
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Champion asset governance through GM AssetIQ integration and GM AssetIQ audits.
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Own marketing fleet operations, optimizing utilization and implementing best practices
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Fully integrate into the assigned marketing team
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Embrace utilization of GM data systems and become a skilled user of NVCS
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Influence strategic decisions by participating in the Global Naming Council and contributing insights
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Embrace change and leverage new technology (e.g. AI tools) to improve operational efficiency and effectiveness
Required Qualifications:
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2+ years of relevant experience in product information, marketing, or related fields.
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Bachelor’s degree required - in marketing, communications, or automotive industry disciplines preferred.
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Proven ability to work independently within broad guidelines, handling non-routine challenges and driving cross-team initiatives.
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Strong analytical and problem-solving skills with a track record of proposing innovative solutions and anticipating business needs.
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Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint) and familiarity with enterprise asset management systems.
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Excellent communication skills with the ability to adapt style for diverse audiences and influence decisions across functions.
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This role may require the candidate to occasionally work from local GM or partner sites, and may require <5% travel.
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