At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
Henkel Consumer Brands is seeking a Senior Brand Manager to lead strategic growth for our U.S. Consumer Hair portfolio. This role sits at the intersection of brand strategy, innovation, and go-to-market execution, and plays a critical role in shaping the future of our hair brands in a dynamic, competitive category.
The ideal candidate brings a strong strategic mindset, a passion for consumer-centric innovation, and the ability to translate insights into actionable brand and product strategies. This role will lead a team of 2 Associate Brand Managers and partner closely with cross-functional stakeholders such as Commercial Strategy, Consumer Insights, Category Development, Supply Chain and R&D.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Own and evolve long-term strategies for the Consumer Hair category, balancing equity building with near-term growth priorities.
- Lead go-to-market planning for launches and key initiatives, collaborating with agency teams and internal stakeholders.
- Oversee innovation and pipeline development, from identifying consumer and trend opportunities through concept development, business case creation, and launch execution.
- Translate consumer, market, and performance insights into clear strategic direction, positioning, and portfolio choices.
- Partner with R&D, Packaging, and Supply Chain to drive consumer-led innovation that is differentiated, feasible, and commercially viable.
- Own brand financials including budget management, forecast inputs, and investment prioritization.
- Collaborate closely with Sales and Commercial teams to ensure strong customer alignment, compelling selling stories, and successful execution at retail.
- Manage and develop two direct reports, fostering strategic thinking, accountability, and growth within the team.
- Serve as a key brand voice in senior leadership forums, agency briefings, and cross-functional decision making.
