If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.
We have two open Marketing Management positions, each supporting growth priorities within Nationwide’s annuity business. Whether you’re inspired by building a flagship loyalty experience from the ground up or energized by shaping marketing for one of our most influential firm partners, both paths offer the chance to do work that is high-visibility, high-impact, and career-accelerating.
These opportunities are perfect for marketers ready to make a move that expands ownership, elevates influence, and unlocks strategic marketing thinking—all while partnering closely with sales and distribution to drive outcomes that matter.
Role 1:
Build a loyalty experience advisors remember—and return to.
Imagine taking a blank canvas and creating a flagship loyalty program that deepens trust with annuity financial professionals, rewards the right behaviors, and becomes a catalyst for repeat production. You’ll architect it, launch it, learn fast, and scale what works.
What you’ll do:
· Create the franchise: Lead strategy, design, and go-to-market for a differentiated annuity FP loyalty program—from value prop to tiers, recognition, and experiences.
· Make loyalty a growth engine: Craft a proposition that drives retention, repeat annuity conversations, and multi-product depth—not one-off spikes.
· Design moments that matter: Orchestrate high-impact touchpoints that help wholesalers open doors and elevate every meeting.
· Operate like a founder: Partner across distribution, sales leadership, product, compliance, legal, ops, and tech to ship—and iterate.
· Prove the compounding effect: Instrument metrics for retention, production growth, lifetime value, and tier migration—then optimize with data and advisor feedback.
Why you’ll love this role
· True ownership of a high-impact annuity growth initiative
· Direct influence on advisor retention, engagement, and lifetime value
· High visibility with sales, product, and senior leadership
· Opportunity to create a scalable loyalty platform with long-term strategic importance
· Earn credibility at the intersection of behavioral marketing, distribution strategy, and customer experience
Role 2:
Be the growth engine behind a marquee partner.
If you’re energized by influencing at scale, this path is your arena. You’ll steer marketing across Brokerage Specialty Markets (BSM), with an emphasis on Edward Jones—one of our most important, high-impact firm relationships—designing programs that lift engagement, spark annuity conversations, and drive measurable production.
What you’ll do
· Lead where it counts: Build partner-specific strategies for BSM, with tailored, co-branded programs that resonate with Edward Jones’ advisor culture and planning philosophy.
· Turn intent into production: Launch growth marketing campaigns that increase advisor engagement, product consideration, and share of wallet.
· Equip the field to win: Deliver advisor-ready tools, content, enablement, and education that make wholesalers indispensable and meetings more productive.
· Learn fast, scale smart: Use analytics and test-and-learn loops to optimize every motion; share insights with national accounts, sales leadership, product, and compliance.
Why you’ll love this role
· High visibility across Nationwide’s annuity and distribution leadership
· A direct role in shaping marketing for one of Nationwide’s most important partnerships
· Clear line of sight between your work and business outcomes
· The chance to build best-in-class partner and advisor engagement strategies
· The opportunity to contribute to BSM’s 2026 goal of $3.6B+, supporting Nationwide’s long-term annuity growth ambitions
FINRA SIE and Series 6requiredat time of application or you will be required to get it within120days.
This is a hybrid position located inColumbusOhio,and you will be required to come into the office two days per week.
Job Description Summary
Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Consultant, you are responsible for leading and/or assisting the overall development and execution of marketing strategies using highly advanced marketing principles and standard methodologies. You will execute on future business or marketing needs driven by quantitative data/research, competitive insights and/or consumer behaviors. We'll count on you to ensure a strong focus on end-to-end customer experience, delivering outstanding customer experience overall.
Job Description
Key Responsibilities:
Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions
Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.
Monitors emerging innovative trends in content, design and marketing tactics
Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
Ensures programs are on strategy and on schedule.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Manager/Director/AVP. This is an individual contributor role and may have an opportunity to manage a team based on organizational structure; may also lead virtual/project teams.
Typical Skills and Experiences:
Education: Bachelor’s degree in marketing, business administration or related field preferred. Master’s degree is a plus.
License/Certification/Designation: Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience: Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers. Knowledge of project leadership concepts and methodologies. Possesses strong verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, and maintain relationships. Ability to lead and prioritize projects. Ability to function independently or in a team environment with limited supervision. Demonstrates core marketing proficiencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Skilled at customer focus, operating capabilities, personal effectiveness, and strategic capabilities.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job conditions:
Overtime Eligibility: Not Eligible (exempt)
Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.
ADA: The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
NOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.The national salary range for Consultant, Marketing Management : $97,000.00-$180,000.00The expected starting salary range for Consultant, Marketing Management : $97,000.00 - $145,000.00
