Description -
We are looking for a Commercial Events Expert to lead, execute, and optimize North America's commercial events strategy. In this role, you will build a scalable, insight-driven events program that strengthens HP’s position in the commercial market, accelerates revenue opportunities, and deepens engagement with customers, channel partners, and alliance partners.
You will develop and manage end-to-end event plans, from strategy and budget oversight to flawless execution and post-event nurture, lead flows and measurement. You will collaborate closely with HP sales & category leaders, channel and alliance teams, and marketing partners to ensure every event delivers measurable impact and aligns with our commercial growth priorities.
Develop and execute HP’s national commercial events strategy across all customer segments , including customer events in partnership with alliance partners, webinars, virtual events, Industry events, roadshows, and targeted ABM-driven experiences.
Build annual and quarterly event calendars aligned to Commercial PC, Print, Services, and Solutions priorities.
Lead execution of high-impact in-person and virtual events that elevate HP’s commercial brand and drive demand generation.
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Lead strategy and execution for alliance partner-focused events (Microsoft, Intel, AMD, Qualcomm and other partners) including joint roadshows, workshops, briefings, and co-marketing experiences.
Manage partner approvals, funding utilization, and ensure joint KPIs are met.
Strengthen collaboration with channel partners and distributors through co-hosted events and enablement programs.
Establish clear success metrics for every event, including pipeline influence, account engagement uplift, content consumption, and conversion metrics .
Work with marketing operations to create post-event ABM reports—connecting event attendance to account engagement and marketing generated opportunities (MGO).
Track ROI and provide insight-driven recommendations to improve future event selection and design.
Manage event budgets, partner funding, procurement processes, and vendor negotiations to ensure cost-effective delivery.
Oversee event intake, evaluation, approval processes, and contract management.
Maintain unified event dashboards, processes, playbooks, templates, and post-event reporting cadences.
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Build and maintain strong relationships with internal teams (category, sales, channel, marketing operations) and external agencies.
Review and assess event proposals, ensuring strategic fit and clear business outcomes.
Ensure all event assets reflect HP’s commercial brand standards and messaging.
Foster a collaborative, inclusive, high-performance event culture.
Coach and support team members, agencies, and extended cross-functional partners.
Drive continuous improvement in event quality, attendee experience, and operational efficiency.
You demonstrate HP’s core values— trust & integrity, customer-first thinking, innovation, and collaboration .
You deeply understand the commercial customer landscape and channel ecosystem.
You create a repeatable, measurable events engine that shows clear ROI through ABM insights and pipeline contribution.
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Internal stakeholders describe you as a strategic, solutions-oriented partner delivering high-quality experiences.
You elevate the impact of alliance partner events, optimizing MDF investment and strengthening partner relationships.
You champion digital tools, automation, and innovation to modernize the events process.
You continuously grow your skills and keep HP at the forefront of event excellence.
Post-secondary degree in event management, marketing, communications, or related field will be a plus.
8+ years of experience managing B2B events , preferably in technology, enterprise, or channel-driven environments.
Strong understanding of partner ecosystems , alliance marketing, and co-marketing frameworks.
Experience with ABM tools, event analytics, and connecting event data to pipeline insights.
Proven experience managing a team or agency partners, including performance management, coaching, and operations oversight.
Strong vendor management skills, including contract negotiation and procurement alignment.
Deep knowledge of in-person and virtual event platforms, production workflows, and event technologies.
Exceptional project management, communication, and stakeholder engagement skills.
Strong business acumen and understanding of the Canadian commercial tech market.
Self-starter mentality with a proactive, detail-oriented approach.
Ability to travel regularly to national events, partner sites, and customer engagements.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
Marketing
Schedule -
Full time
Shift -
No shift premium (United States of America)
Travel -
Relocation -
Equal Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal "
