Ally is seeking a Senior Analyst, Advanced Analytics to join our Marketing Data, Measurement, and Analytics team. This role is ideal for a curious, detail-oriented analyst who turns complex marketing data into clear insight on what’s working, what isn’t, and what to do next. The right candidate is a strong communicator who can dig into the details, connecting the dots, and highlight what matters most for better decisions and performance.
Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines.
At this time, Ally will not sponsor a new applicant for employment authorization for this position.
